Essays about: "consumer behavior and co branding"

Found 2 essays containing the words consumer behavior and co branding.

1. 1. Faster faster, cheaper cheaper : A study about how fast fashion brands have affected luxury brands

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Philip Lundén; [2017]
   Keywords : fast fashion; luxury fashion; strategy; fashion; e-commerce; consumption; and consumer behavior;

   Abstract : Today it seems like fast fashion brands are affecting luxury brands. Have the fast fashion brands been ignored too long and have luxury brands failed at protecting their brand values?  Luxury fashion brands make collaborations with fast fashion designers, something that would have been unthinkable a long time ago. READ MORE

3. 2. Drinking coffee for a better world

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Emma Renström; Martina Börjesson; [2010]
   Keywords : Fair trade; consumer behavior and co branding;

   Abstract : In the beginning of the twenty-first century it became clear what consequences companies’pursuit of economical growth had created on our environment and our social lives. Now theworld is standing in front of a challenge and that is to find a sustainable way to produce,consume and live in order to help our environment and social lives. READ MORE