Essays about: "consumer brand switching"

Showing result 1 - 5 of 11 essays containing the words consumer brand switching.

  1. 1. Sustainability in the Fast Fashion Industry. A quantitative Study on Consumers’ Brand Attitude towards Green Brand Extensions andits Effects on Brand Loyalty.

    University essay from Umeå universitet/Företagsekonomi

    Author : Celina Hinzmann; Rebecca Stark-Nässlin; [2020]
    Keywords : Fast fashion; Fast Fashion Industry; Sustainability; Consumer behavior; Brand extensions; Green brand extensions; Green line extensions; Green category extensions; Brand attitude; Brand loyalty; Brand Switching;

    Abstract : Only a few industries face challenges regarding sustainability to the same extent as the fashion industry being one of the largest consumer industries and the second most polluting industry in the world. These challenges are encouraged by the fast fashion business model, which is dominant in the sector and relies on the quick responsiveness to latest fashion trends while maintaining low prices, encouraging more consumption and shorter product life cycles. READ MORE

  3. 2. Transition of non-production facilities towards carbon-neutrality A Case Study- Volvo CE’s Customer Center

    University essay from Linköpings universitet/Energisystem

    Author : Abdulhamid Aliahmad; Aisiri Mohan; [2020]
    Keywords : Carbon Neutrality; GHG protocol; Greenhouse Gases GHG ; Attributional life cycle assessment aLCA ; Consequential life cycle assessment cLCA ; Carbon Dioxide CO₂ .;

    Abstract : Research on historical developments that lead to the establishment of global organizations for climate change has shown that the phenomenon of surface temperature is not a new topic of focus. Increased policy restrictions, brand image, fear of resource scarcity, growing market trends towards sustainability and consumer awareness are among the several external factors that have influenced the growing research in corporate transition towards carbon neutrality. READ MORE

  4. 3. The Impact of Sustainable Advertising and its Relationship to Consumer Brand Loyalty : An Empirical Study of Young Adults and their Brand Switching Behaviour on High- and Low Involvement Products

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Alice Jernberg; Sandra Eklund; Andreea-Jessica Roman; [2020]
    Keywords : Sustainable Advertisements; Green Advertisements; Consumer Behaviour; Purchase Decisions; Brand Loyalty;

    Abstract : Even though the majority of companies have realised the benefits of implementing sustainability practices into their business strategies today, the problem is that the marketing of these activities still has a negative impact on the environment. Therefore, the purpose of this research is to examine if the impact of sustainable advertisements can influence the purchase decisions of young adults who show loyalty to another brand. READ MORE

  5. 4. The Impact of Promotions on Store Visits: A Counterfactual Approach

    University essay from Lunds universitet/Statistiska institutionen

    Author : Joel Persson; [2018]
    Keywords : Promotion; potential outcomes; counterfactual analysis; treatment effects; panel data econometrics; spatio-temporal; Mathematics and Statistics; Business and Economics;

    Abstract : This thesis empirically quantifies the impact of promotions on store visits in the Swedish grocery retailing sector with nationally representative panel data on household purchases of ground coffee. Using the potential outcomes framework, the impact is calculated as the difference between outcomes with promotion and their counterfactuals estimated with two regression models. READ MORE

  6. 5. The Social Media Influencer and Brand Switching.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amber Gulamali; Julia Persson; [2017]
    Keywords : Social Media Influencer; Brand Switching; Instagram; Business and Economics;

    Abstract : The purpose of this study was to find out which type of informant the Social Media Influencer embodies when consumers voluntarily switch brands after the endorsement of a brand by a Social Media Influencer. To answer the research question, this thesis utilised a quantitative questionnaire which was created with the help of a qualitative pre-study to assess the relevance of dimensions proposed in the literature. READ MORE