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Showing result 1 - 5 of 11 essays matching the above criteria.

1. 1. Impulsive Buying Behaviour on BNPL Services

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ahmed El Sayed; Huaiyuan Wu; Cheuk Man Fung; [2022]
   Keywords : Consumer credit; BNPL; consumer behaviour; generation Z; impulsive buying; Business and Economics;

   Abstract : Title A quantitative study on the buying behaviour of Generation Z Keywords: Consumer credit, BNPL, consumer behaviour, generation Z, impulsive buying Background: The Buy now, pay later service has been developing rapidly in recent years and is being regarded as one of the fastest-growing modes of digital payments. There is an increasing number of online retailers and platforms partnering with payment solutions companies to offer an easy, seamless checkout experience for their customers. READ MORE

3. 2. Influencer marketing: An exploratory study to identify consumer behaviour online

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emilia Möller; Ina Farag; [2022]
   Keywords : Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

   Abstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE

4. 3. Covid-19 and consumer behaviour : The impact of Covid19 on Swedish fashion consumers’ behaviour during and post-pandemic.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Nikola Lindgren Lukić; Karl Winberg; [2021]
   Keywords : Buying behaviour; Consumer behaviour; Covid-19; Digitalisation; E-commerce; Fashion;

   Abstract : Intro: Understanding consumer behaviour and needs is imperative for B2C businesses, especially within the fashion retail-sector where trends and consumer preferences are constantly changing. The competitiveness of fashion firms is defined by their ability to deliver customer expectations. READ MORE

5. 4. Customer Perceptions of Child Safety towards Residential Furniture

   University essay from Linnéuniversitetet/Institutionen för maskinteknik (MT)

   Author : Yajie Zhu; [2018]
   Keywords : Child safety; Chest of drawers; Consumer behaviour; Consumer decision process; Furniture tipping over; Perceptions; survey; SPSS; Statistics analysis;

   Abstract : With the nature of exploring and less awareness of danger, furniture at home has been causing various kinds of child injury all over the world. Furniture tipping over is one emerging cause among children under 6 years old. READ MORE

6. 5. 'Knock, knock, who's there?' : - A B2B intervention that questions the existing way of portraying material knowledge

   University essay from Linnéuniversitetet/Institutionen för design (DE)

   Author : Ida Aldevinge; [2018]
   Keywords : Sensory engagement; informed choices; B2B; design; intervention;

   Abstract : This thesis is investigating in how current buying and purchasing decisions within retail interior are made and how they possibly could be changed or affected with sensory engagement, to promote social sustainability by promoting individual knowledge and sense making in B2B (business to business) context.  The background for this thesis sprung from many sources but is mainly based on the last couple of decades’ societal changes in both digital developments, contributing to more separated consumer behaviour but also in the economical shift from a production area to a consumption age. READ MORE