Essays about: "consumer information management"

Showing result 11 - 15 of 147 essays containing the words consumer information management.

  1. 11. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
    Keywords : Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

    Abstract : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. READ MORE

  3. 12. Next generation of sustainable packaging for Danish skincare scale-up

    University essay from Lunds universitet/Förpackningslogistik

    Author : Carl Craft; [2022]
    Keywords : life cycle assessment; LCA; packaging materials; cosmetics packaging; sustainability; polypropylene; polyethylene; polylactide; polyhydroxyalkanoates; aluminium.; Technology and Engineering;

    Abstract : The Cosmetic packaging industry is on the rise and through consumer demand, cosmetic companies are increasing their focus on sustainability and accountability. This has left many companies in need of a deeper understanding regarding the environmental impact of their current packaging solutions as well as how to improve their footprint in the future. READ MORE

  4. 13. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amber Javed; [2022]
    Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

  5. 14. There is a Want to Shop Sustainably, but a Need to Order Conveniently. : An analysis of generations X and Z, and their outlook on environmental factors and returns within e-commerce.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Hanna Gärdhagen; Gustav Hellberg; Melker Lundström; [2022]
    Keywords : Sustainability; Returns; Returns Management; Consumer Behavior; E-commerce;

    Abstract : Background: During the Covid-19 pandemic, there was a boom in the growing market of e-commerce in Sweden,driving change in consumer behavior online. Competition between companies led to more lenient return policies, which also brings an increased probability of return. READ MORE

  6. 15. Analysing Green Purchasing Behaviour Inconsistency : an example from voluntary carbon offset program

    University essay from SLU/Dept. of Economics

    Author : Bintang Rahmadi; [2022]
    Keywords : Behaviour; Attitude; VCO; Inconsistency; Green; Purchasing; Carbon;

    Abstract : This research investigates current and explores new factors contributing to green purchasing behaviour inconsistency using qualitative method and iterative grounded theory approach. Green purchasing behaviour inconsistency derived from the behaviour-attitude gap theory that occurs within different context of consumer behaviour cases, thus this research tries to answer: “What are the factors that cause green purchasing behaviour inconsistency?” using Voluntary Carbon Offset (VCO) program as an example. READ MORE