Essays about: "contemporary communication"

Showing result 11 - 15 of 181 essays containing the words contemporary communication.

1. 11. Phygital Fashion Week : A Qualitative Study of the Contemporary Copenhagen Fashion Week

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Joanna Turner; Andrea Poth; Linnea Göthelid; [2023]
   Keywords : Fashion Marketing; Fashion Week; Phygital; Gatekeeping; Exclusivity; Buzz Marketing; Social Media;

   Abstract : The value of fashion week’s physical presence has been questioned in connection with the Covid-19 pandemic, when fashion week became fully digital. Once the pandemic subsided, the digital attributes were retained and combined with the physical space, resulting in a phygital fashion week. READ MORE

3. 12. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Ida Andersson; [2023]
   Keywords : Memes; Strategic Communication; Tribalism; Political Communication; Social Media Marketing.; Social Sciences;

   Abstract : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. READ MORE

4. 13. Algorithmic Multi-Ported Memories Enabled Power-Efficient Pre-Distorter Design in ASIC

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Xuying Shen; [2023]
   Keywords : Multi-ported memory; Digital Pre-distortion; Hardware design; ASIC; Power efficiency; Flerporterat minne; Digital Pre-distortion; Hårdvarudesign; ASIC; Effekteffektivitet;

   Abstract : The transition from the 5G to the 6G era is a pivotal juncture in contemporary wireless communication. Under such a circumstance, Digital Pre-Distortion (DPD) technology has established its significance as an effective method to linearize Power Amplifiers. READ MORE

5. 14. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Caroline Werenberg; [2023]
   Keywords : Political personalisation; personalisation of politics; mediatisation; mediatisation of politics; political communication; liberal alliance; Social Sciences;

   Abstract : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. READ MORE

6. 15. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Shuqiao Yang; [2023]
   Keywords : meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

   Abstract : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. READ MORE