Essays about: "conventional businesses"

Showing result 1 - 5 of 40 essays containing the words conventional businesses.

  1. 1. Hotels in Sweden in the regard of green marketing

    University essay from Södertörns högskola/Turismvetenskap

    Author : Elza Jakovele; [2023]
    Keywords : green marketing; hotels; Sweden; managers; discourse; sustainability;

    Abstract : Although marketing has been prevalent for many decades, the concept of green marketing remains relatively novel to both consumers and businesses. In the light of the evolving global climate, and escalating concerns regarding sustainability, businesses are compelled to explore new approaches. READ MORE

  3. 2. The Loop Effect -A qualitative case-study on how self-reinforcing sensemaking processes can generate different CSR interpretations among employee groups in a born-sustainable organization

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : John Söderberg; Olle Wallberg; [2023]
    Keywords : Sensemaking; Corporate Social Responsibility; CSR; Micro-CSR;

    Abstract : In light of environmental, social, and economical challenges Corporate Social Responsibility (CSR) has become increasingly relevant for businesses. However, CSR is a complex concept, which can make it difficult to implement. Employees play a vital role in this regard since they are the ones that are responsible for enacting CSR. READ MORE

  4. 3. The Lakeside Hub

    University essay from KTH/Arkitektur

    Author : Jasmina Yigit; [2023]
    Keywords : Nynäshamn; Lake; Nature; Folkets Hus; Retreat;

    Abstract : The project entails the creation of a captivating complex, comprising a community house and a Retreat center. Located in the peaceful outskirts of Ösmo, with stunning views of Västra Styran, this architectural masterpiece seamlessly blends functionality, aesthetic appeal, and a profound connection to nature. READ MORE

  5. 4. Reconciling Sufficiency and Profitability in Fashion: A Case Study of Sufficiency-Driven SMEs and their Business Models in the French Fashion Industry

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Maëlle Soulis; [2023]
    Keywords : sufficiency; fashion industry; business models; sustainable consumption; sustainable fashion; Earth and Environmental Sciences;

    Abstract : Current levels and patterns of consumption in affluent societies are highly unsustainable. Research shows that efficiency measures prove insufficient to keep within the planetary boundaries, as they operate within the same consumption paradigm. READ MORE

  6. 5. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sara Horvath; Betty Sandberg; [2023]
    Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

    Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE