Essays about: "costa marketing"

Found 4 essays containing the words costa marketing.

  1. 1. Brand Knowledge : An exploratory study on whether demographic factors affect consumer brand knowledge of a company which practices a standardized targeting strategy

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Magdalena Kaminskaite; Simon Johansson; [2019]
    Keywords : : Brand Equity; Brand Knowledge; Gaming Equipment Industry; Razer Inc.; Standardized Marketing;

    Abstract : Globalization is here to stay, and with an increasing number of brands deciding to test their fortune abroad, the importance of branding increases alike. The choice of globalizing a brand comes with potential financial benefits but it is not done without considerable effort. READ MORE

  3. 2. What Characterizes an Influential Instagram Fashion Influencer? : A Descriptive Research

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emily Linnér; Sitav Taha; Johan Carlsson; [2018]
    Keywords : Fashion Influencers; Instagram; Influencer Marketing;

    Abstract : Influencer marketing has become a central aspect within brand’s marketing activities (Kapitan & Silvera, 2016). The former marketing way of including celebrities within marketing purposes (Pringle & Binet, 2005) has in recent years been discussed as digital media influencers (Kapitan & Silvera, 2016). READ MORE

  4. 3. Beans, community and Ceproma : comparative study of the transformation from self-consumption tomarket-oriented production in two communities in Costa Rica

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Esteban Chacon Orozco; [2018]
    Keywords : beans processing; Ceproma; community; rural development; production system;

    Abstract : During the first decade of the twenty-first century, Costa Rica, like many other countries around the world, suffered from the international prices of basic grains. As a strategy to counteract the negative effects of this problem, the government implemented some projects to boost basic grain production, including the construction of 19 food processing and marketing centers (Ceproma). READ MORE

  5. 4. INTERNATIONAL MARKETING STRATEGYOF INNOVATIVE COMPANIESFOR NEW MARKETS WITH CULTURAL DIFFERENCES : - Swedish Companies -

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Mehyuk Kwon; Lluis Costa; [2010]
    Keywords : Culture; Innovative company; International strategic marketing;

    Abstract : Nowadays, companies should pay attention to improving competitive advantages such as innovation and internalization to get over the crisis. This paper shows the problems, in terms of ‘cultural differences’, which innovative and international companies could face during strategic marketing process in abroad. READ MORE