Essays about: "critical factors of branding"

Found 4 essays containing the words critical factors of branding.

  1. 1. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Viktor Wendt; [2022]
    Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

    Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE

  3. 2. Consumers' attitudes towards personal branding on Twitch.tv and their subsequent purchase intention

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Tobias Nilsson; [2020]
    Keywords : Personal Branding; Live Streaming; Purchase Intention; Attitudes; Twitch.tv;

    Abstract : Through the past decade live streaming has grown to be a greater sensation, creating a competitive scene among those involved. Live streamers are able to broadcast their daily life or their gameplay sessions while also interacting with viewers. READ MORE

  4. 3. Factors Influencing E-commerce Usage within Internationalisation : A study of Swedish small and medium-sized fashion retailers

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ngoc Anh Minh Luong; Liangqi Wang; [2019]
    Keywords : Factors; E-commerce; sales channels; Internationalisation; Uppsala model; psychic distance; SMEs; fashion retailers; Sweden fashion industry;

    Abstract : Purpose − Previous research has shown that Swedish Small-and-Medium enterprises (SMEs) have a relatively low level of digital maturity when it comes to export, thus limiting growth potential in international markets. This study aims at investigating this phenomenon with a focus on e-commerce, as it is among the top digital channels that have a large impact on international expansion. READ MORE

  5. 4. Branding Spain : analyzing the organizations behind the image of Spain in Sweden

    University essay from Institutionen för humaniora och samhällsvetenskap

    Author : Oscar Alvarez Martinez; [2010]
    Keywords : Nation branding; nation brand; Spain; Sweden; nation brands index; competitive identity; country of origin; made in; public diplomacy; international trade.;

    Abstract : Globalization abates barriers and makes the world similar, but also leads countries to perform like companies seeking and competing for global capitals. In this competition the „nation brand‟ becomes a critical tool to stand out and attract any sort of foreign investments. READ MORE