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Showing result 1 - 5 of 16 essays matching the above criteria.

  1. 1. The Impact of Gamification on User Engagement in a Secondhand E-commerce platform

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Yen Dinh; Maya Fogelberg; [2023]
    Keywords : Gamification; secondhand e-commerce; game elements;

    Abstract : Using game elements in a non-game context, called gamification, has grown popular recently and can be seen in education, health, and on e-commerce websites. In this thesis, the use of game elements, specifically badges is evaluated on a secondhand website. READ MORE

  3. 2. How to gain and retain customers : a case study of how the daily work with CRM and e-CRM unfolds amongst large-scale firms in a contingent environment

    University essay from SLU/Dept. of Economics

    Author : Aran Candil Sulayman; David Hartman; [2022]
    Keywords : CRM; e-CRM; contingency theory; digitalization and performance; large-scale firms;

    Abstract : It has become increasingly important in the last decade to stay on top of the rapid digitalization, which has made efficient management of customer relationships increasingly essential for firms to implement within their business process. This has led to Customer Relationship Management (CRM) and the digital extension of it, electronic Customer Relationship Management (e-CRM) becoming cornerstones to the daily operations of many large-scale firms. READ MORE

  4. 3. Digitalization in The Banking Industry : Adapting to The Crisis

    University essay from Umeå universitet/Företagsekonomi

    Author : Sebastian Palmquist; [2020]
    Keywords : Banking; Fintech; Digitalization; Elderly; Adaptation;

    Abstract : Research problemThe world is currently undergoing one of the most substantial crises of the past century, causing disruption both socially and economically. The effect on the Swedish inhabitants has been impactful, especially for elders, who are crippled in the ability to complete necessary tasks including private banking. READ MORE

  5. 4. On Optimization of Sequential Decision-Making in Customer Relationship Management using Deep Reinforcement Learning

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Christian Ryan; [2019]
    Keywords : ;

    Abstract : Customer relationship management (CRM) is a fickle but pivotal elementto the success of any business. Used correctly, it can not only yield higherrevenue and lower operational costs, but significantly boost customersatisfaction. Nonetheless, it can also be mismanaged—sacrificing thewell-being of customers for profitability. READ MORE

  6. 5. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Johanna Näsholm Johansen; Noor Al Amin; [2018]
    Keywords : CRM; eCRM; Digitalization; Banking; Loyalty; e-loyalty; 8C Model;

    Abstract : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. READ MORE