Essays about: "crm travel"

Found 2 essays containing the words crm travel.

1. 1. Data-Driven Marketing: Purchase Behavioral Targeting in Travel Industry based on Propensity Model

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Lujiao Tan; [2017]
   Keywords : Data-driven Marketing; Propensity Model; Behavioral Targeting; Big Data; Travel Industry; Tourism Marketing;

   Abstract : By means of data-driven marketing as well as big data technology, this paper presents the investigation of a case study from travel industry implemented by a combination of propensity model and a business model “2W1H”. The business model “2W1H” represents the purchasing behavior “What to buy”, “When to buy”, and “How to buy”. READ MORE

3. 2. Relationship in Travel Agency: A case of Chinese International Travel Service

   University essay from Ekonomihögskolan, ELNU

   Author : Yingying Guo; Kai Sun; [2011]
   Keywords : ;

   Abstract : Bachelor Thesis, School of Management and Economics, Växjö University, 2FE10E Strategic Marketing, spring 2011 Authors: Guo Yingyiung, Sun Kai  Tutor: Viktorija Kalonaityte Examiner: Åsa Devine Title – Relationship in Travel Agency Background –With the social and economic development and people's living standards, travel service become a popular leisure time has come. Travel agencies are very sensitive services company because the customer wants the high quality of services to enjoy their travel. READ MORE