Advanced search
Showing result 1 - 5 of 38 essays matching the above criteria.
-
1. Lagom, the key to a sustainable business? : The role of lagom within international business and its impact on environmental sustainability: A qualitative study
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : With the rising importance of environmental sustainability, there is a growing need for solutions. Some research indicates that Sweden is performing well in environmental sustainability and the Swedish concept of lagom has been trending in recent years due to its usefulness in leadership. READ MORE
-
2. The responsibilities of LKAB to respect the rights of the Sami people - a Business and Human Rights perspective on access to remedy in the Swedish mining sector
University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakultetenAbstract : In 2023, the Swedish state-owned enterprise LKAB revealed that it had found Europe’s largest deposit of critical minerals, which are needed in green technology. Being located on indigenous territory, a mine would impact the migration of reindeers, a Sami practice which form the basis of their culture and status as indigenous peoples under international law. READ MORE
-
3. Cross-cultural training and cultural adjustment: Proposing an optimal CCT program.
University essay from Göteborgs universitet/Institutionen för språk och litteraturerAbstract : Abstract Title: Cross-cultural training and cultural adjustment: Proposing an optimal CCT program. Author: Chrysiida Psarri Supervisor: Joseph Trotta Abstract: The increasing development of international business has had a direct impact on global mobility, making the relocation and cross-cultural adjustment of immigrants, migrants and expatriates, an urgent matter. READ MORE
-
4. To what extent does ethnic marketing theories apply to multi-ethnic consumers? : A qualitative study examining the impact of the consumer acculturation process on ethnic marketing within a multi-ethnic country (Sweden)
University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)Abstract : Ethnic marketing highlights the significance of ethnic and cultural influence on the perception of the advertisement by the end customer. Ethnic marketing has existed for a long time, companies worldwide have been trying to excel at implementing ethnic marketing in an effort to target ethnic minorities. READ MORE
-
5. Culture’s influence on Emotional Intelligence among leaders in Multinational teams : A Qualitative study with a focus on Mexico and Sweden
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this thesis was to analyze culture’s influence on emotional intelligence between Mexican and Swedish leaders among multinational teams. The theoretical chapter has presented relevant theories relating to the field of research. Starting with globalization and internationalization, continuing with leadership and management. READ MORE