Essays about: "customer focusing"

Showing result 1 - 5 of 257 essays containing the words customer focusing.

  1. 1. Strategic Synergies in the Skies : The Role of Resource Sharing in Aviation Alliances

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jacob Sonnesjö Nyqvist; Kevin Woodward; [2024]
    Keywords : Strategic alliances; resource sharing; resource-based view RBV ; aviation alliances; business networks.;

    Abstract : This thesis investigates strategic alliances in the aviation industry, focusing on resource sharing, using Scandinavian Airlines (SAS) within Star Alliance and SkyTeam as case studies. It examines the operational and competitive benefits of these collaborations through qualitative research, including interviews with executives and experts. READ MORE

  2. 2. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  3. 3. Enhancing Circular Practices in the Automotive Manufacturing Industry - Exploring Opportunities and Challenges of Remanufacturing Electronic Control Units (ECUs)

    University essay from Göteborgs universitet/Graduate School

    Author : Vivian Ambiado; [2023-07-19]
    Keywords : Circularity; sustainability; remanufacturing; repair; ECUs; automotive industry; manufacturer; strategy;

    Abstract : This thesis examines the transition to a circular economy in the Swedish automotive manufacturing industry, with a specific focus on the implementation of remanufacturing for Electronic Control Units (ECUs). The study aims to identify opportunities and challenges associated with remanufacturing ECUs by considering product characteristics, strategic and business aspects, and the industrial and regulatory environment. READ MORE

  4. 4. Exploring servitization practices in the European Automotive industry: Cross-country case study between France and Sweden - A multiple case study

    University essay from Göteborgs universitet/Graduate School

    Author : Nathan Lambert; Kajsa Lindström; [2023-07-19]
    Keywords : servitization; automotive industry; mobility as a service; qualitative analysis; service-dominant business logic; technology; traditional manufacturers; external environment;

    Abstract : This thesis contributes to the existing literature on servitization through a qualitative cross-country case study investigating the phenomenon in the automotive industry, focusing on the experiences of firms in France and Sweden. The current conceptualisation of servitization is limited in its ability to fully capture the complexity of the phenomena observed. READ MORE

  5. 5. Staying Afloat - Examining the Resilience of the European Inland Waterway Transportation Industry in the Face of Climate Related Disruptions: A Policy and Resilience Analysis

    University essay from Göteborgs universitet/Graduate School

    Author : Linnea Ahlgren; Hibaakh Jamac; [2023-07-03]
    Keywords : Climate Change; Inland Waterway Transportation; Inland Barge Companies; Inland Ports; Policies and Initiatives; Adaptation; Extreme Weather;

    Abstract : Due to its lower emissions in comparison to other modes of transport, inland waterway transportation (IWT) has been increasingly considered a sustainable option by the European Union (EU), prompting a focus on transitioning towards it in recent years. However, the impact of climate change has led to a rise in extreme weather events, including floods and droughts, over the past few decades. READ MORE