Essays about: "customer oriented thesis"

Showing result 16 - 20 of 96 essays containing the words customer oriented thesis.

  1. 16. Do you feel excluded? : an explorative study of who the perceived typical shopping mall consumer is and if this consumer feels excluded from city centers

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Fatima El-khatib; Marta Myszka; [2020]
    Keywords : Consumer stereotype; shopping mall; place image; shopping experience; place attractiveness; retail; city center;

    Abstract : As the retail apocalypse is increasing, it is common to face stores without consumers in citycenters. E-commerce is one of the factors that has had a negative impact on physical stores,both in city centers and in shopping malls. It has been easier for shopping malls than forcity centers to fight the increased competition. READ MORE

  3. 17. Is Sexism in Advertising really Necessary? : A quantitative study about Women's Attitudes towards Quality Attributes within the Female Fast Fashion Industry

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Frida Nyström; Mimmi Forsberg; [2020]
    Keywords : Advertising; Sexism; Quality Attributes; Fashion; Kano; Objectification; Femvertising; Gender Stereotypes; Gender; Sex; Female Fast Fashion Industry;

    Abstract : Advertising is constantly surrounding us in different shapes, meaning that companies need to stand out in order to invoke people's attention. Advertising reflects the society's current norms which means that the media and society's values affect each other (Fagerström & Nilsson, 2008). READ MORE

  4. 18. Effects of Value-Added Service on Customer Retention : A case study on Telenor Bangladesh

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sanjida Rifat Rahman; Jannatul Fardous; [2020]
    Keywords : ;

    Abstract : The main purpose of this thesis is to showcase and describe the effect ofvalue added service on customer retention. The investigation has been donethrough a qualitative study which is based on a semi structured interview of10 managers and by analyzing previous theories. READ MORE

  5. 19. Challenges with Successful Marketing : A study to identify challenges and opportunities with introducing services of value-added-sales to customers within the prevailing steel manufacturing industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Amanda Edlund; Evelynne Geiger; [2020]
    Keywords : Marketing strategies; steel manufacturer; value-added-sales; upgrading a customer; product-based; service-oriented; marketing; sales performance; communication.; Marknadsföringsstrategi; ståltillverkare; mervärdesförsäljning; uppgradering av kund; produktbaserad; serviceorienterad; marknadsföring; försäljningsutveckling; kommunikation.;

    Abstract : Marketing is an essential part of the overall organization when it comes to introducing a company’s new offerings to the market. Therefore, customers need to be informed and aware of the company’s entire portfolio to be able to make correct decisions that benefit them. READ MORE

  6. 20. Key success factors for Autonomous Agile Software Teams at the small-scale

    University essay from Jönköping University/JTH, Datateknik och informatik

    Author : Anton Karlsson; Kevin Berg; [2020]
    Keywords : Autonomy; Self-organizing; Success factor; Agile development; Small-scale; Job satisfaction;

    Abstract : Purpose – This thesis is to identifying key success factors for autonomous agile teams at the small-scale. Furthermore the purpose leads to an improvement of their working process. Method – This study is based on a comparative case study of a company with offices located in Jönköping and Ängelholm. READ MORE