Essays about: "customer retention management"

Showing result 11 - 15 of 39 essays containing the words customer retention management.

1. 11. THE IMPACT OF THE INTERNET OF THINGS ON ESTABLISHED BUSINESS MODELS - A multiple case study of Swedish insurance companies

   University essay from Göteborgs universitet/Graduate School

   Author : Simon Emanuelsson; [2019-07-09]
   Keywords : Insurance; Internet of Things; IoT; Business Model; Business Model Canvas; Business Model Innovation;

   Abstract : The insurance industry has long been suffering from profitability and growth issues due to the increasing commoditization of insurance solutions, which has forced insurers to engage in destructive “premium wars”. Digitalization and technology advancements are only set to increase these pressures even further by shifting market boundaries and increasing the level of “digital sophistication” expected by customers. READ MORE

3. 12. Customer Defection and Value in Business-to-Business Relationships

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emmy Jylhä; [2018]
   Keywords : Customer defection; customer value; value co-creation; relationship quality; customer retention; retention management; trust; satisfaction; commitment;

   Abstract : In order for firms to be able to compete on the market, it is of importance for them to create value for their customers. Value is not only the outcome from providing the customer with a product of high quality, since value co-creation can occur when firms interact with their customers and create strong relationships with them. READ MORE

4. 13. Factors Influencing the E-commerce Purchase Process of Big High Involvement Products

   University essay from KTH/Industriell Management

   Author : ERICA DRAGON; JOHANNA TAFLIN; [2018]
   Keywords : ;

   Abstract : E-commerce is growing and has grown considerably during the last two decades. It is also growing within product segments previously believed to be hard to sell over the internet, such as big high involvement products and this is calling for an exploration of the e-commerce purchase process for this product segment. READ MORE

5. 14. Customer retention: Recipe for success in SaaS industries : Case study on leading B2B SaaS provider

   University essay from KTH/Industriell Management

   Author : Samir Nabil; [2018]
   Keywords : Customer retention; attrition; business model; innovation; customer journey;

   Abstract : Purpose: The purpose of this study is to examine how changes to the business model of a leading SaaS solution provider by way of altering customer experiences could prevent further customer attrition and instead promote customer retention. This study also aims to clarify the root causes of customer attrition existing within the current customer journey and suggest efforts aimed at increasing customer retention. READ MORE

6. 15. An analysis of customer retention using data mining

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Moa Bäck Eneroth; [2018]
   Keywords : Customer analysis; customer retention; data mining; machine learning; logistic regression.; Kundanalys; kundlojalitet; data mining; maskininlärning; logistisk regression.;

   Abstract : This thesis aimed to answer the question whether the use of third-party applications, in addition to the original product, have an impact on customer retention at a digital rights management company. The research originated in the null hypothesis that there is no relationship between the dependent variable customer retention and the independent variable usage of third-party applications. READ MORE