Essays about: "customer retention management"

Showing result 21 - 25 of 39 essays containing the words customer retention management.

1. 21. The Development of an Employer Brand for a Growing IT Company : Using organizational culture to understand retention and attraction as aspects of Employer Branding

   University essay from Institutionen för beteendevetenskap och lärande; Filosofiska fakulteten

   Author : Anna-Greta Persson; Rebekah Pearson-Nelson; [2013]
   Keywords : Employer brand; employer branding; recruitment; young IT-professionals;

   Abstract : As the market for talent becomes more competitive it is important to create a comprehensive employer brand (EB). A comprehensive EB ensures that organizations will get the most out of the resources they spend. EB can be seen in many aspects and context. READ MORE

3. 22. How to enhance Shareholder Value through a Customer support in the Insurance industry : A BUSINESS DRIVEN APPROACH TOWARDS MOBILE- AND SELF-SERVICE- BUSINESS INTELLIGENCE

   University essay from KTH/Industriell Management

   Author : Peter Smogner; Niklas Johnson; [2013]
   Keywords : Insurance industry; Customer Support; Call-Centre; Business Intelligence; Self-Service Business Intelligence; Mobile Business Intelligence; Shareholder Value; Value creation; Value drivers; Lean Service; Systems Thinking; Strategic Management; Operational Strategy; Outside-in thinking; Performance Management; Customer Retention; Customer Satisfaction; Service Quality.;

   Abstract : An increased competitive climate has enhanced the importance for companies to differentiate from other companies. Today, the customer support within service organizations are often disregarded as a source of value due to the focus on costs. Further, it has become more important to leverage the contact with the customer at all encounters. READ MORE

4. 23. Return on Quality or Just Returning Customers? A Study of the Return on Quality in an After-Market Setting

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Julia Appelgren; Oscar Nordling; [2013]
   Keywords : Customer Satisfaction; Operating Performance; Return on Quality; Supply Chain Management; After-Market;

   Abstract : Companies with efficient after-market service operations are better at securing long-term growth and thus remain competitive facing an intensifying global competition (Jacob & Ulaga, 2008). One way of achieving operational efficiency is to invest in quality. READ MORE

5. 24. Customer Relationship Management within the Industry of Speciality Stores : How customer loyalty can be explained by satisfaction, trust and commitment

   University essay from Ekonomihögskolan, ELNU

   Author : Andreas Thörnblad; Marcus Ahlmén; Petter Jönsson; [2012]
   Keywords : relationship marketing; customer relationship management; crm; speciality stores; satisfaction; trust; commitment; word-of-mouth communication; customer retention;

   Abstract : The purpose of this thesis is to explain how satisfaction, trust and commitment impacts customer retention and word-of-mouth communication within the industry of Speciality Stores. The study takes off from a historical perspective where the development of marketing is presented, which ultimately leads to customer relationship management (CRM). READ MORE

6. 25. What makes Industrial Buyers Loyal? : A Study of Loyal and Non-Loyal Aggregate Producing Customers in Sweden

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Thomas Hedin; [2012]
   Keywords : Customer retention; Availability; Sales; Service; Quality; Brand; Price; Aggregate; Satisfaction;

   Abstract : This thesis examines which factors affect successful customer retention in the aggregate crushing business in Sweden. This sector has a crucial role for the construction industry and other related industries according to SBMI (The Swedish Aggregates Producers Association, 2012). READ MORE