Essays about: "customer service in banking industry"

Showing result 1 - 5 of 34 essays containing the words customer service in banking industry.

  1. 1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Rasmus Jämterud; Henrik Widell; [2024]
    Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

    Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

  3. 2. The sudden rise of neobanks and the threat it poses upon the traditional banking system.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Victor Lindström; Olof Nilsson; [2023]
    Keywords : ;

    Abstract : The aim of this paper is to investigate the emergence of neobanks in the financial services industry, and whether they pose a threat to traditional banks. To successfully answer this, gaps in previous research and studies were examined to generate three research questions. READ MORE

  4. 3. Losing their war : Using Service-Dominant Logic To Assess The Market Position Of Traditional Swedish Banks

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Kirill Kuzhelko; [2021]
    Keywords : Banking Services; Traditional Banks; Fintech Companies; Service-Dominant Logic; Value Co-Creation Process.;

    Abstract : Being influenced by advanced technology solutions, modern business is undergoing significant transformations. This is also true about the financial services sector, where innovative solutions are being actively used and new fintech companies are emerging. Against this background, the market share of large traditional banks reduces steadily. READ MORE

  5. 4. Digitalization of the customer experience in banking Use of AI and SSTs in complex/sensitive tasks: pre-collection

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Naz Gizem Karahanli; Johannes Touma; [2021]
    Keywords : digital transformation; digitalization; customer experience; self-service technologies; AI; precollection; sustainable digitalization; ethical coding;

    Abstract : The digital revolution is changing the banking industry, and how banks create value and deliver services to their customers. Customer experience becomes the main pillar of digitally transformed banks through self-service technologies (SSTs) and the use of artificial intelligence (AI); the research focus of this study is to explore the impact of those modern technologies when dealing with sensitive information and emotional encounters in the banking sector. READ MORE

  6. 5. Value Creation in the Banking Industry - A comparative case study of how value is proposed by two Swedish banks from a S-D logic perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Alexandra Kjöllerström; Beatrice Sörby; [2020-07-23]
    Keywords : Service Dominant Logic; Retail Banking; Value Proposition; Co-creation of Value; Service Innovation; Digitalization;

    Abstract : This study examines how two banks with different digital strategies and customer interaction approaches propose value propositions. Digitalization is reshaping industrial fundamentals as well as leading to changes in the value proposition of companies’ business models. READ MORE