Essays about: "customer value in airline industry"
Showing result 1 - 5 of 8 essays containing the words customer value in airline industry.
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1. Country of Origin Branding: The Case of Air Canada
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to research how Air Canada uses their country-of-origin as part of their identity and branding strategy and to find out how a global customer base perceives it. Air Canada was chosen for the main focus of this research, as the airline is leveraging their Canadian country-of-origin as the primary factor in differentiating themselves in a highly competitive market. READ MORE
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2. Predicting Customer Lifetime Value : Understanding its accuracy and drivers from a frequent flyer program perspective
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : Each individual customer relationship represents a valuable asset to the firm. Loyalty programs serve as one of the key activities in managing these relationships and the well-developed frequent flyer programs in the airline industry is a prime example of this. READ MORE
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3. Co-Creation : A platform to create more loyal and long-term customer relationships in the aviation supply industry.
University essay from Mittuniversitetet/Avdelningen för kvalitetsteknik, maskinteknik och matematikAbstract : Syftet med denna studie har varit att bidra till ökad medvetenhet, förståelse och kunskap om Co-Creation. Genom att fokusera på flygindustrin som är mycket bekant för författaren är syftet med studien och forskningen att bättre förstå hur flygbolagen ser på samverkan och fördelar eller potentiella nackdelar med att använda Co-Creation för att driva ett mer integrerat samarbete mellan kunderna och leverantörer. READ MORE
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4. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE
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5. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE
