Essays about: "dairy product marketing"

Showing result 1 - 5 of 12 essays containing the words dairy product marketing.

  1. 1. Service dominant logic for actor-to-actor co-creation of value and sustainability outcomes : case studies of five actors in the Swedishlegume industry

    University essay from SLU/Dept. of Forest Economics

    Author : Eric Lwin; [2022]
    Keywords : collaboration; innovation; service ecosystem; institutional logic; business administration;

    Abstract : Shifts to less energy intensive diets based on plant protein are necessary to meet the food demands of 2050. High protein crops such as legumes are a solution that confers farm-level and societal benefits. However, Sweden lacks the physical, societal, and political infrastructure needed for improved production and consumption. READ MORE

  3. 2. Do You Dare to Compare? The Effects of Comparative Advertising on Consumer Responses Towards the Advertised and Attacked Brands - A Case Study of Arla Foods and Oatly

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Louise Håkansson; Ebba Norberg; [2020]
    Keywords : Comparative Advertising; Market Position; Advertising Value; Malicious Comparative Advertising; Hierarchy of Effects;

    Abstract : In 2014, a long-stretched feud began between dairy company Arla Foods and oat milk company Oatly, and is continuously ongoing. The rivalry between the two companies includes advertising where the companies target one another, in different ways. READ MORE

  4. 3. Max(imum) vegan : a case study on vegan products in the food service sector

    University essay from SLU/Dept. of Economics

    Author : Julia Marcopoulos; [2017]
    Keywords : consumers; food; food service sector; marketing; plant based diet; sustainable eating; sustainability; vegan;

    Abstract : Animal based foods have been important components of the Swedish diet for many years. As the meat, dairy and eggs require more resources than plants the sustainability advantage of the vegan diet is becoming incresingly acknowledged. However, research has shown evidence of it being difficult to change peoples’ dietry habits. READ MORE

  5. 4. Mervärden i livsmedelsprodukter : en fallstudie av en marknadsledare

    University essay from SLU/Dept. of Economics

    Author : Wilhelm Konradsson; Therese Rödin; [2014]
    Keywords : design; differentiering; identitet; igenkänningsfaktor; livsmedel; mervärdesgrund; turkisk yoghurt; varumärke;

    Abstract : Konkurrensen på den svenska dagligvarumarknaden är stor. I dagens matbutiker möts konsumenten av ett ofantligt utbud av produkter. Varje vara finns i olika märken, i olika prisklasser och i olika produktutformningar med olika egenskaper. READ MORE

  6. 5. English in Swedish product packages : An exploratory study of how English is used in product packages sold in the dairy section in Swedish retail

    University essay from Stockholms universitet/Engelska institutionen

    Author : Inga-Lena Bohm Fiederling; [2014]
    Keywords : English in product packages; EFL; discourse analysis; marketing text; cultural values; promotional discourse; discourse of marketing; genre analysis; rhetorical moves;

    Abstract : This study explores the use of English in the texts of product packages sold in Swedish retail. This includes looking at the proportion of English of the packages of four brands God Morgon, Froosh, Oatly and Wellness, as well as exploring what moves are most likely to be in English and furthermore, what cultural values are conveyed by the texts. READ MORE