Essays about: "disadvantages of brand management"

Found 2 essays containing the words disadvantages of brand management.

1. 1. Should we do it ourselves or should we let somebody else do it?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nicholas-Joel Kisling; Julia Herma Cornée Dorothée Bosveld; [2023]
   Keywords : In-House Agency; Make-or-Buy; Insourcing; Outsourcing; External Agencies; Marketing; Brand Management; Advertising; Business and Economics;

   Abstract : Title: Should we do it ourselves or should we let somebody else do it? An exploratory study of in-house agencies and external agencies in marketing and brand management Course: BUSN39 - Degree project in Global Marketing Authors: Nicholas-Joel Kisling & Julia Herma Cornée Dorothée Bosveld Keywords: In-House Agency, Make-or-Buy, Insourcing, Outsourcing, External Agencies, Marketing, Brand Management, Advertising Purpose: The purpose of this study is to explore the dynamics of make-or-buy decisions in the context of marketing and brand management. Specifically, the research investigates the role and scope of in-house agencies beyond advertising, and analyses the motivations that drive companies to either insource or outsource marketing and brand management functions. READ MORE

3. 2. Premium Retail Brands in the Food Retail Industry : A Customer Based Study of ICA Selection

   University essay from Handelshögskolan vid Umeå universitet

   Author : Susanne Husberg; Jessica Ljung; [2009]
   Keywords : Premium products; brand equity; brand strategies; retail brands; ICA; premium brands;

   Abstract : This study concerns retail brands in the food retail industry and focuses on premium products. The research is investigating how ICA can best use premium products to increase their profitability. READ MORE