Essays about: "e-Commerce impact on the world"

Showing result 1 - 5 of 21 essays containing the words e-Commerce impact on the world.

1. 1. "The Limits of Nudging": A Case Study on Nudge-based Interventions in E-commerce Sustainability

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Athulya Purushothaman; [2023]
   Keywords : Pro-Environmental Behavior; Nudge; E-Commerce; Digitization; Digital Nudges; Consumer Behavior; Digital Marketing; Earth and Environmental Sciences;

   Abstract : Modern consumerism and overconsumption in e-commerce have profound ecological ramifications, necessitating the adoption of pro-environmental behavior. Imagine a world where sustainable choices are seamlessly integrated into our online shopping experience. READ MORE

3. 2. From likes to brands: Social media influencers as co-founders : A multiple case study investigating social media influencers' effect on brand knowledge of e-commerce companies.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Neea Eveliina Jussila; Karin Strandberg; Vide Blomdahl; [2023]
   Keywords : Brand Knowledge; Social Media Influencer; Human Brand; E-commerce company;

   Abstract : Background: Social media influencers (SMIs) have become an important asset to the constantly changing world of marketing. The impact SMIs have within e-commerce and the influence they have on consumers have been observed. Therefore, the use of SMIs as a marketing tool in improving brand knowledge has been vastly adopted by many companies. READ MORE

4. 3. B2C last-mile deliveries : A mapping of the current market

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Anna Hveem; [2021]
   Keywords : e-commerce retailers; last-mile logistics; parcel delivery; B2C last-mile deliveries;

   Abstract : Background: The last-mile logistics of the supply chain is often the most expensive part for an e-commerce retailer. It is also according to Lim and Srai (2018) where the consumers are the most demanding. It is no longer exclusively the e-commerce retailers’ job to choose the delivery method of the parcel they are sending out to their customer. READ MORE

5. 4. The Right Bricks for a World of Clicks - How the role of the physical fashion store is shifting in an increasingly digitalized market.

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Vasileios Dimopoulos; Velitchko Velichkov; [2021]
   Keywords : Retail; Digitalization; Fashion; Omnichannel; Showrooming Webrooming;

   Abstract : Over the past decades, digitalization and e-commerce have transformed the retailing industry. Some sectors have seen it render the brick and mortar store all but obsolete; in others, it creates new opportunities for cross-channel synergies. READ MORE

6. 5. Impact of Social media on buying behavior of consumers in Digital Bangladesh : A qualitative study on online purchase intentions in Bangladesh context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sadia Sharmin Prome; [2021]
   Keywords : Social Media; Consumers; Buying Behavior; Digital Bangladesh; Online shopping; Bangladesh; WOM.;

   Abstract : Introduction: In today's business environment in Bangladesh, social media has become an integral component of the marketing process. Social networking services are increasingly being used in various businesses throughout the world. READ MORE