Essays about: "Digital Nudges"

Showing result 1 - 5 of 14 essays containing the words Digital Nudges.

1. 1. "The Limits of Nudging": A Case Study on Nudge-based Interventions in E-commerce Sustainability

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Athulya Purushothaman; [2023]
   Keywords : Pro-Environmental Behavior; Nudge; E-Commerce; Digitization; Digital Nudges; Consumer Behavior; Digital Marketing; Earth and Environmental Sciences;

   Abstract : Modern consumerism and overconsumption in e-commerce have profound ecological ramifications, necessitating the adoption of pro-environmental behavior. Imagine a world where sustainable choices are seamlessly integrated into our online shopping experience. READ MORE

3. 2. Digital Nudges : Bringing Awareness of Excessive Consumption of Digital Content in Smartphone Users

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Omar Labombarda; [2023]
   Keywords : speculative design; social media addiction; gestures; disengagement;

   Abstract : The way we use interactive mobile technology everyday is changing the human cognitive landscape and how we are dealing with reality. In our daily life, SnT (Social-networking technology) has become something we cannot avoid using, as the need of being constantly updated and virtually connected to our social and working circle has prominently emerged. READ MORE

4. 3. Static or Dynamic: An experimental study : The Impact of animation principles on user engagement on LinkedIn

   University essay from Jönköping University/Tekniska Högskolan

   Author : Stina Freid; Alexandra Gredeus Ampuero; [2023]
   Keywords : Engagement; Motion Graphics; 12 Basic Animation Principles; Digital Marketing; LinkedIn; Social Networking Sites; Organic Posts; Nudges; Dynamic Posts; and Static Posts;

   Abstract : Engagement. This has become a key concept in the field of marketing. The concept of "engagement" is utilized to describe the way users instantly engage with brands using clicks, reactions, comments, and sharing. Brands and advertisers utilize media platforms to increase brand awareness and create customer-engaging content. READ MORE

5. 4. Designing for Web Sustainability: The Potential of Nudges and Sustainable Web Design in Reducing the Environmental Footprint of Communication Platforms : Development and evaluation of a fictional communication platform with a sustainability-focused approach

   University essay from Jönköping University/Tekniska Högskolan

   Author : Anne Thiess; Joella Andersson; [2023]
   Keywords : Sustainable Web Design; Sustainable-Friendly Behaviour; Sustainability Nudging; Data Transfer; UX-Design; Communication Platform Design; Digital Nudging;

   Abstract : Digital communication through communication platforms has increased and changed significantly during the last decade and recently not least because of the corona pandemic, which has shifted many face-to-face activities to the internet (Obringer R. , et al., 2021). READ MORE

6. 5. Digital nudging as a means to increase physical activity in older adults : A study examning the effects of digital nudging on the older generations

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Martin Koncz; Julia Rombouts; [2022]
   Keywords : Nudging; Persuasive Design; PAP; eHealth; Digital Health; Mobile Health Application; Physical Activity;

   Abstract : The importance that physical movement holds for people’s health is not up for debate. Staying active can alleviate a lot of symptoms, both physical and mental, that occur in both young and old, due to a sedentary lifestyle or to aging. Because of the way the society is developing, more and more people suffer from a sedentary lifestyle. READ MORE