Essays about: "effect of culture and price"

Showing result 1 - 5 of 8 essays containing the words effect of culture and price.

  1. 1. Country-of-origin effect: Expanding brands from Taiwan to Lithuania

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julija Jadzeviciute; Ching Yen Yang; [2020]
    Keywords : East Asian COO effect; Moderators of COO effect; Product evaluation; Brand equity; Asian brand challenges; Business and Economics;

    Abstract : Thesis purpose: The purpose of this paper is to understand how Taiwanese brands can manage the country-of-origin effect on product evaluation in Lithuania. Methodology: This is a quantitative research based on primary data collected in Lithuania. READ MORE

  3. 2. Factors influencing brand preferences for instant foods: A comparative study between Sweden and Bangladesh

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Tahreen Huq; Imran Mahmood Sarker; [2020]
    Keywords : Brand preference; Instant foods; Cultural influence; Sweden; Bangladesh;

    Abstract : Aim: This study aims to investigate the factors that influence consumers' brand preferences for instant foods focusing on the graduate-level students of Sweden and Bangladesh. Methodology: The research applied a qualitative approach. Semi-structured online interviews were conducted with ten graduate-level students from Sweden and Bangladesh. READ MORE

  4. 3. Consumer behavior in coffee drinking : Comparison between Chinese and Swedish university students

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Min Yan; Qiuyun Li; [2016]
    Keywords : Consumer behavior; coffee drinking; consumption characteristic; purchase process;

    Abstract : The aim of this study is to analyze factors that affecting consumers to drink coffee, based on two case studies in University of Gävle in Sweden and Zhuhai College of Jilin University in China.The study was conducted with mixed research methods. READ MORE

  5. 4. Service Quality & Customer Satisfaction: A case study in Banking Sector

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Sara Qadeer; [2014]
    Keywords : ;

    Abstract : The aim of this research is to analyze the impact of service quality on customer satisfaction.  A sound association is found between customer satisfaction and the quality of service provided by the companies. READ MORE

  6. 5. Kultur till vilket pris som helst? - En undersökning av hur besökare och aktörer i Malmös kulturliv ser på fenomenet gratiskultur

    University essay from Lunds universitet/Avdelningen för kulturadministration

    Author : Cecilia Dellow; [2013]
    Keywords : Gratis kultur; Chris Anderson; Malmo; Free culture; values of culture; kulturens värden; Malmö; Cultural Sciences;

    Abstract : This thesis: Culture at any price? A study of how visitors and producers in Malmö think of free culture is about professional free culture in Malmö and how it affects other kinds of culture in the city. My main research questions are: How do people value culture? How much and what are they willing to pay for it? And does free culture change the way people think of other kinds of culture? How do different culture businesses understand free culture and the effect it might have on other kinds of culture? The main method for this thesis is interviews, which I have conducted with three types of culture businesses, one offering free culture, one offering culture for paying customers and one business that’s offering free culture to some extent. READ MORE