Essays about: "Imran Mahmood Sarker"

Found 1 essay containing the words Imran Mahmood Sarker.

  1. 1. Factors influencing brand preferences for instant foods: A comparative study between Sweden and Bangladesh

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Tahreen Huq; Imran Mahmood Sarker; [2020]
    Keywords : Brand preference; Instant foods; Cultural influence; Sweden; Bangladesh;

    Abstract : Aim: This study aims to investigate the factors that influence consumers' brand preferences for instant foods focusing on the graduate-level students of Sweden and Bangladesh. Methodology: The research applied a qualitative approach. Semi-structured online interviews were conducted with ten graduate-level students from Sweden and Bangladesh. READ MORE