Essays about: "effect on own brand"
Showing result 1 - 5 of 31 essays containing the words effect on own brand.
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1. Private label effect on small producer business development : a multiple-case study from a producer perspective
University essay from SLU/Dept. of Forest EconomicsAbstract : There is an unstable environment surrounding us today with varying interest rates, increased commodity and energy prices. With price increases in many areas at the same time there has been a successively decrease in people’s private budget. With less money to spend, the hunt for low-price products in food retail has increased. READ MORE
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2. Permission-based Email Marketing for Customer Engagement : A qualitative study on how email marketing and relational factors influence consumers' non-purchase behaviors
University essay from Umeå universitet/FöretagsekonomiAbstract : Email marketing is not a new concept within marketing, it has been used by companies as a cost-effective way to incentives purchases for decades. However, during the past few years, there was a shift in the way email can be used. READ MORE
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3. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. READ MORE
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4. An Exploration of Satirical Internet Memes Effect on Brand Image
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The owner(s) of a brand decide the attributes of the brand, such as name, color, shape, logotype and values. They have the power and control on what they are communicating to the consumers. However, consumers can freely interpret any information that is being communicated towards them and shape their own perception of the brand. READ MORE
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5. DEFINING CONSUMER VALUE : A study of the effect of Chinese-manufacturing on consumers in luxury fashion
University essay from Stockholms universitet/Företagsekonomiska institutionenAbstract : The country-of-origin aspect adds value of a place-image, which luxury brands use as a business strategy resulting the delocalization of luxury brands to be viewed seen as devaluing the brands’ origin and aesthetics. Hence, subjectivity of luxury. Luxury brands are moving their production to China, yet the demand for luxury brands item remains. READ MORE