Essays about: "efficient advertisement"

Showing result 1 - 5 of 24 essays containing the words efficient advertisement.

  1. 1. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : John Örman; Arvid Özcan-Arvidsson; [2023]
    Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE

  3. 2. Fake Mass-Produced Advertisements Detection on Global Online Adult Service Websites

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ernest Pokropek; [2023]
    Keywords : Machine learning; Spam detection; Mass-produced spam; Global adult online services; Maskininlärning; Detektering av Spam; Massproducerad Spam; Globala Webbplatser som Erbjuder Eskorttjänster;

    Abstract : A significant amount of sex trafficking victims are being advertised on online adult services, which are currently being flooded with spam. Investigators rely on online adult services to track cases of sex trafficking; however, the ever-increasing volume of spam poses a mounting challenge, making their task progressively more difficult. READ MORE

  4. 3. Not All Heros Wear Capes

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Fang Cheng; Hanna Åstrand; [2023]
    Keywords : Keywords: Emotion Creation; Brand Archetype; Myth-telling; System 1; Hero; Ordinary People; Hero’s Journey; Business and Economics;

    Abstract : Purpose: The main purpose of this study is to enhance our understanding of branding communication with mass audiences using ordinary people in myth treatment. Methodology: This qualitative study explores the phenomenon of ordinary people portrayed as heroes in advertisements in an abductive manner. READ MORE

  5. 4. Predicting Influencer Actual Reach Using Linear Regression

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sam Khogasteh; Edvin Wiorek; [2021]
    Keywords : ;

    Abstract : The influencer marketing industry has seen a tremendous growth in recent years, yet the effectiveness of this marketing form is still largely unexplored. This report aims to explore how various performance measures are linked to the reach of social media pages, utilizing the linear regression model. READ MORE

  6. 5. Native Advertising - Don't Mislead Don't Misread : A Research of Brand Disclosure Effect on Consumers’ Native Ad Recognition Ability

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Julia Fagerström; Elin Hultin; [2020]
    Keywords : Native Advertising; Brand Disclosure; Ad Disclosure; Eye-tracking; Ad Recognition Ability; Ad Recognition;

    Abstract : Background: Online marketing tactics designed to have a minimized impact on consumer experience have emerged recently whereas native advertising is one concept. Native advertising is an approach designed to decrease interruptions in consumers’ online experience by matching the form and functions of the platform in which the advertisement appears. READ MORE