Essays about: "elderly consumers"

Showing result 1 - 5 of 11 essays containing the words elderly consumers.

1. 1. Hard to reach energy consumers in Sweden

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Sanna Lundin; [2023]
   Keywords : Energy consumers; hard to reach energy consumers; HTR; policies; behavior; FCM; Energikonsumenter; HTR; politiska åtgärder; FCM; beteende;

   Abstract : The transition towards a sustainable and low-carbon future requires significant changes in energy behaviour among energy consumers. However, the question remains about how, by whom, and what changes are necessary to achieve this transition. READ MORE

3. 2. Where did they go? : An explorative study on the marketplace absence of elderly consumers

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Oscar Ahlberg; [2019]
   Keywords : Baudrillard; exclusion; CCT; elderly consumers; consumption; ideology; sign-value;

   Abstract : This thesis will explore the complex relationship between marketplace exclusion and symbolic resources mediated by the market, for older consumers who have traversed from a socio-cultural identity in the majority to stand on the periphery of consumption. Employing a Consumer Culture Theory influenced perspective and using Baudrillard critical theory of symbolic exchange and death as a lens of analysis, this thesis will utilize a psycho-social method to explore how and why older consumers find themselves excluded from the market. READ MORE

4. 3. An exploratory study on perceptions of personalised display ads online : A comparison of Swedish generations: Do consumers willingly surrender their privacy for the usefulness of personalised advertising?

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Thomas Gerdman; Felicia Nordqvist; [2017]
   Keywords : Personalised ads; display ads; business intelligence; attitudes; perceived intrusiveness; perceived usefulness;

   Abstract : The Swedish consumers are concerned of their online privacy, while companies increasingly gather personal information with business intelligence (BI) technologies in order to customize online banner ads, among the favoured marketing techniques. Meanwhile, marketers treasure the opportunity to target individuals. READ MORE

5. 4. Development of New Easy to Open Cheese Packaging for Elderly in Sweden - A Design Thinking Approach

   University essay from Lunds universitet/Förpackningslogistik

   Author : Santika Karunika Chenderasa; [2016]
   Keywords : cheese packaging; food packaging development; packaging design; plastic packaging; design thinking; Technology and Engineering; Agriculture and Food Sciences;

   Abstract : Changing demographics in most of western society bring a range of new demands in the field of food and more specifically in food packaging. The need for convenience is one of the biggest drivers behind many innovations over the past decades. Current trends involve psychological convenience on environmental aspects, as well as ease of opening. READ MORE

6. 5. Microbiological quality and occurrence of antibiotic resistant bacteria in ready-to-eat salad

   University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

   Author : Tamara Lupan; [2016]
   Keywords : food technology; livsmedelsteknologi; Technology and Engineering; Agriculture and Food Sciences;

   Abstract : An increase in demand for fresh vegetables resulted in an increased production of minimally processed, ready-to-eat salad in Sweden. That also brought new food safety challenges that are yet to be addressed. READ MORE