Essays about: "embedded brand placement"

Found 3 essays containing the words embedded brand placement.

1. 1. Investigation of Embedded Brand Placement within Esports

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Carl Alexandros Lundberg; Lola Smith; [2021]
   Keywords : esports; league of legends; embedded brand placement; eye tracking; brand recall; prior involvement;

   Abstract : The video game and esports industry has grown exponentially over the past few years.“During recent years, esports have become one of the most rapidly growing forms ofnew media driven by the growing provenance of online games and onlinebroadcasting technologies” (Hamari and Sjöblom, 2017). READ MORE

3. 2. Product placement : A study of audience perception on brand recognition and congruence

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Ida Hansson; Lovisa Mattsson; [2017]
   Keywords : product placement; congruence; brand recognition; audience acceptance; top-grossing Hollywood movies; produktplacering; varumärkesigenkänning; överensstämmelse; tittarnas accepterande; bästsäljande Hollywoodfilmer;

   Abstract : Traditional advertising has decreased while product placement in, for example, movies has increased. This has led to a problem, which is that viewers can perceive product placement as something negative. READ MORE

4. 3. Product Placement : A study about Swedes attitude towards product placements in Movies and TV-shows

   University essay from Ekonomihögskolan, ELNU

   Author : Jens Abrahamsson; Niclas Lindblom; [2012]
   Keywords : Product Placement; Attitudes; Brand; Brand Recall; Generation Y;

   Abstract : Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their marketing communication. READ MORE