Essays about: "emerging markets as target markets"

Showing result 1 - 5 of 22 essays containing the words emerging markets as target markets.

  1. 1. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Tomke D'Souza; [2023]
    Keywords : Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

    Abstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE

  3. 2. The influence of celebrity endorsement through social media on impulsive buying in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Halima Abedin Jitu; MD Atiqur Rahman; [2020]
    Keywords : Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.;

    Abstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE

  4. 3. Cross-border M&A as a Driver of Global Innovation - A Quantitative Study on Knowledge Transfer through International M&A

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Ellen Börjesson; [2019]
    Keywords : Innovation; Cross-border M A; Globalisation; Emerging Markets; Total Factor Productivity;

    Abstract : This thesis aims to further elaborate on the topic of cross-border M&A as a driver of international exchange of knowledge by investigating the difference in innovation post M&A, compared to other transactions, for industry-related transactions, transactions between two innovative countries and transactions where the acquiring country is non-innovative while the target is innovative. Unlike previous research that mainly classifies countries as either emerging or advanced based on financial conditions, the classification of non-innovative and innovative countries is based on the Global Innovation Index, which has not before been used as an explanation factor in this research area. READ MORE

  5. 4. FACTORS INFLUENCING GREEN CONSUMPTION : The moderating effect of market maturity

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amin Babazade; Uliana Paramzina; [2019]
    Keywords : green consumption; green products; market maturity; moderating effect; factors influencing green consumption; emerging markets; developed markets.;

    Abstract : Purpose – The purpose of this master thesis is to examine factors influencing green consumption and to explain the moderating effect of market maturity on these factors in developed and emerging markets.Design/methodology/approach – In this research the pragmatism epistemology was employed as the scientific perspective of the current research. READ MORE

  6. 5. Product development in low income markets : Identifying user needs and approaches in design in a low income market, with focus on the water filtration market in Malaysia

    University essay from KTH/Produkt- och tjänstedesign

    Author : NATALIA LINDGREN; JULIA HEDE MORTENSEN; [2018]
    Keywords : ;

    Abstract : The water situation in Malaysia is not ideal. Due to the unsatisfactory quality of the piped water, the demand of domestic water filters in Malaysia is increasing. At the same time, 40 percent of the Malaysian population are described as a low income group who are especially vulnerable against increases in living costs. READ MORE