Essays about: "empowering women."

Showing result 11 - 15 of 112 essays containing the words empowering women..

  1. 11. The Perception of Femwashing - A qualitative study of how women perceive femwashing

    University essay from Göteborgs universitet/Graduate School

    Author : Anna Haggren; Jennifer Larsson; Julia Wigerdt; [2022-08-04]
    Keywords : Femwashing; femvertising; authenticity; transparency; consistency; relatability; female empowerment; qualitative methodology;

    Abstract : Women and men are commonly seen in advertising and are frequently used to exaggerate products and encourage consumption. Studies show that such advertisements could include sexual objectification, unrealistic stereotypes, and unrealistic views of specifically women. READ MORE

  3. 12. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Yiyun Zhu; [2022]
    Keywords : Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

    Abstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE

  4. 13. Gender stereotypes and fundraising: A qualitative study on female entrepreneur's experience of raising external capital in the Swedish market

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Carolina Westin; Anousha Parvaneh; [2022]
    Keywords : Female entrepreneurship; Diversity; Equity fundraising; Gender stereotypes;

    Abstract : More capital than ever is invested in Swedish tech startups, but only 1% of the capital goes to female-founded companies. The same trend is observed on the global level. READ MORE

  5. 14. Birth in Power, Case study of homebirth in France and its link to sustainability

    University essay from Lunds universitet/LUCSUS

    Author : Gabrielle Artus; [2022]
    Keywords : Homebirth; Ecofeminism; Empowerment; Nature; Animality; Sustainability Science; Social Sciences;

    Abstract : If homebirth can offer better outcomes than hospital-birth why do so few French women make this choice? The literature review on birth in France shows an increasing critique of overmedicalization. Through an Ecofeminist approach, conducting a qualitative questionnaire and interviews I found women choosing homebirth seek intimacy, respect and to avoid fear-based protocols and hospitals' violence. READ MORE

  6. 15. Call for Diversity in Web 3.0 : Case Study of NFT Art Projects World of Women (WoW) and Women Rise

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Berna Syuleymanoglu; [2022]
    Keywords : NFTs; Web 3.0; blockchain; women; gender; representation; voice; art; social change;

    Abstract : Non-fungible tokens (NFTs) are digital assets that exist in the blockchain with a unique signature that has been gaining significant attention starting from the early 2021. While NFTs can be anything stored digitally from text to music, since these digital tokens enable artists to democratize their works, there has been a particular rise in using them to promote digital art which has long been undervalued. READ MORE