Essays about: "english culture lingua franca"

Showing result 6 - 6 of 6 essays containing the words english culture lingua franca.

  1. 6. Use of English in advertising and journalistic discourse of the Expanding circle: data from Bulgarian magazines

    University essay from Engelska institutionen

    Author : Maya Bogdanova; [2010]
    Keywords : advertising discourse; journalistic discourse; Bulgaria; English; symbolic value;

    Abstract : The combination of the socio-political changes following 1989 and the current status ofEnglish as the language of international communication promoted dynamic transformations ofthe attitude and usages of English in Bulgaria. The purpose of this study is to investigate theforms, functions and symbolic value of English in the Bulgarian advertising and journalisticdiscourse. READ MORE