Essays about: "example of value creation abstract in thesis"

Found 2 essays containing the words example of value creation abstract in thesis.

  1. 1. STRATEGIC PLANNING PROCESS AT A SWEDISH HIGHER EDUCATION INSTITUTION : The case of Malmö University

    University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Author : Nándor Ruzsbánszki; [2022]
    Keywords : Education; Future; Media Technology; Organization; Planning; Strategy; University;

    Abstract : Education plays an essential role in people’s lives, throughout history institutions have been made for the better development of knowledge to the society. Contemporary challenges like, digital revolution, demographic changes, and data economy navigates civilization to the so-called knowledge society (Smidt, 2010). READ MORE

  2. 2. Invisible Branding : Creating brand value from invisibility

    University essay from IHH, Företagsekonomi

    Author : Henrik Rickardsson; Henrik Stierna; Fredrik Stark; [2006]
    Keywords : Invisible Branding; Fashion; Brand Value; Brand Creation; Brand-Management;

    Abstract : Abstract Problem: Branded products can be seen everywhere around us at all time, and is a way of communication for the buyer of the product But, what if one cannot build a brand based on visibility, an example is underwear, then how is it possible to create a brand and add value to it? Is it actually feasible to create a strong brand when not leveraging upon visibility? The organization Stargate Brand Group and its brand Frank Dandy Superwear have been used in order to obtain a deeper understanding around the topic. Purpose: The purpose of this thesis is to research how to create brand value for an invisible brand within the fashion industry. READ MORE