Essays about: "factor of international marketing environment"

Showing result 1 - 5 of 9 essays containing the words factor of international marketing environment.

  1. 1. The Social Media Identity : An exploratory study on how Swedish companies conducts marketing on international social media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Reuben Edenkrantz; Edvin Holpers; [2021]
    Keywords : Social media marketing strategies; International platforms; Utilisation; Adaptation;

    Abstract : The world today has successively been shrinking in terms of distance between us as individuals, globalisation and the increased digitalisation of our society have made information accessible and connectivity simpler and more profound. In conjunction with digitalising our lives, a new medium within the digital world has risen to such prominence that it is now a factor of constant influence upon us and our environment, social media. READ MORE

  3. 2. Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Abeer Alzahar; Sarah Tariq; [2019]
    Keywords : Corporate Sustainability; Corporate Social Responsibility; Business Customers; Hotel Industry; IMP Group;

    Abstract : Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. READ MORE

  4. 3. Sustainability Marketing : Sustainability Marketing on the Chinese Market

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
    Keywords : Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

    Abstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE

  5. 4. Explanatory Factors of Perceived Expansion Barriers

    University essay from Institutionen för marknadsföring (MF)

    Author : Felix Ekman; Richard Henriksson; [2013]
    Keywords : Expansion Barriers; Explanatory Factors; International Marketing Strategy;

    Abstract : Abstract Authors:   Ekman, Felix 890924                Henriksson, Richard 880325 Tutor:       Prof. Anders Pehrsson Examiner: Ass. Prof. READ MORE

  6. 5. Important Perception of Market Entry Barriers and Factors in Africa : Case Study on Ethiopia and Egypt

    University essay from Ekonomihögskolan, ELNU

    Author : Mahlet Taffese; Mohamed Ismail; [2012]
    Keywords : Market entry decision; Entry barrier; External factor; Internal Factor; Size and Host Country.;

    Abstract : Globalization, rising affluence in developing and transitional economies, improved infrastructure, and advancements in communication and information technologies have increased the opportunities for marketing services beyond borders. For the last decade African economies has been growing which has created enormous opportunity for international companies. READ MORE