Essays about: "factors of globalization in marketing"

Showing result 21 - 25 of 33 essays containing the words factors of globalization in marketing.

  1. 21. The Importance of Relationship Networks and Environmental Factors for the Internationalization Process of Born Global Companies in the Lithuanian Market : A Case Study of Keback

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Vilma Karaleviciute; [2012]
    Keywords : International marketing; Born Globals; Lithuanian market; networking; environmental factors;

    Abstract : As a result of the rapid globalization process and growth of competition, companies are fostered to expand in the international markets in order to maintain competitive advantages and keep on growing. The thesis focuses on the concepts of networking and environments which are perceived to be major factors for the internationalization process. READ MORE

  3. 22. Global marketing advertising with cultural differences : How can global companies better address cultural differences in marketing advertising in the Middle East?

    University essay from IHH, Företagsekonomi

    Author : Ismail Cimendag; Erkan Yalcin; [2012]
    Keywords : Globalisation; Global; International Marketing; Culture; cultural difference; Middle East; Global companies;

    Abstract : The authors realized the importance of being flexible in cultural values in the current environment of today’s economy. This environment is called ‘globalization’ that has become an interesting topic in the academic world. Beyond the different challenges, the most important challenge regarding to the thesis topic is the cultural challenge. READ MORE

  4. 23. Strategic marketing planning in the period of market uncertainty : MTS Ukraine case study

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Diana Chernetska; [2011]
    Keywords : strategic planning; uncertainty; Early warning system;

    Abstract : Nowadays, the trend towards globalization and internationalization of business has strong impact on companies’ strategy. When a company is thinking about strategy development, it needs to pay attention to variable aspects on micro- and macro-level. READ MORE

  5. 24. Customer satisfaction in E-Commerce : A case study of China and Bangladesh

    University essay from Institutionen för ekonomi och it

    Author : Habibur Rahman; Han Lili; [2011]
    Keywords : E-commerce; E-commerce Customer Satisfaction;

    Abstract : As information technology and the popularity of Internet technology and in-depth applications, e-commerce is at unprecedented pace. People become more and more the focus of attention. At present, relatively fast development of e-commerce activities are online sales, online promotions, and online services. READ MORE

  6. 25. Securing the global brand strategy : – global standardization or local adaptation

    University essay from Ekonomihögskolan, ELNU

    Author : Jenny Andersson; Julia Borgvall; [2011]
    Keywords : globalization; localization; glocalization; regionalization; Gunnebo;

    Abstract : Master thesis in Business Administration, 15hp, School of Business and Economics, LinnaeusUniversity, Växjö, Marketing, 4FE02E, spring 2011 Authors: Jenny Andersson and Julia Borgvall Tutor: Engelbert Weiss Company contact person: Peter Samuelsson, Gunnebo AB Title: Securing the global brand strategy – global standardization or local adaptation Background: The infrastructure available today provides opportunities for companies allaround the world to transcend national boarders easily and to operate on the global market. During the preceding decades, brand management in the international environment hasbeen frequently discussed. READ MORE