Essays about: "factors of globalization in marketing"

Showing result 16 - 20 of 33 essays containing the words factors of globalization in marketing.

  1. 16. Customer Satisfaction in the Higher Education Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ann-Christin Fischer; Punyasooree Suwunphong; [2015]
    Keywords : customer satisfaction; service quality; service marketing; international stu- dents; higher education; culture shock; Mathematics and Statistics;

    Abstract : Abstract Introduction: Understanding customer satisfaction is a central objective of organiza- tions. Besides, satisfaction is an indicator of how customers perceive the quality of an offered product or service. READ MORE

  3. 17. Adaptation/Standardization of SMEs’ Marketing Mix Elements across borders

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Kostantin Valassis; Yannick de Rosen; [2013]
    Keywords : Marketing mix; adaptation; standardization; SMEs; internationalization.;

    Abstract : Nowadays, the globalization phenomena makes companies of every size think beyond domestic market. However, implement an international strategy that is efficient is not a simple task for firms. Indeed, companies have to respond to market specific context while they have different characteristics. READ MORE

  4. 18. Business Relationships in the context of De-internationalization : A Case Study of Swedish SMEs

    University essay from Institutionen för marknadsföring (MF)

    Author : Julien Deplasse; Lina Jacinaite; [2013]
    Keywords : Business relationships; de-internationalization; internationalization; SMEs; constructs of business relationships; key factors of internationalization;

    Abstract : Every firm in the world in one way or another is touched by the prevailing globalization trend. In order to survive in the 21st century businesses in every industry are taking steps to expand through trade outside their home markets.  Thus this global expansion evokes stimulus by firms to internationalize. READ MORE

  5. 19. The Relationship between Standardization/Adaptation and Performance : An Empirical Study on E-commerce Firms

    University essay from Institutionen för marknadsföring (MF)

    Author : Oliver Göransson; Björn Sahlquist; [2013]
    Keywords : International marketing strategy; standardization; adaptation; export performance contingency perspective; e-commerce;

    Abstract : The pace of globalization has increased over the last decades due to liberalization of trade policies, ease and stability of monetary systems as well as advances in transportation and information technology. Among those who have capitalized on these advances, e-commerce firms can be found. READ MORE

  6. 20. Important Perception of Market Entry Barriers and Factors in Africa : Case Study on Ethiopia and Egypt

    University essay from Ekonomihögskolan, ELNU

    Author : Mahlet Taffese; Mohamed Ismail; [2012]
    Keywords : Market entry decision; Entry barrier; External factor; Internal Factor; Size and Host Country.;

    Abstract : Globalization, rising affluence in developing and transitional economies, improved infrastructure, and advancements in communication and information technologies have increased the opportunities for marketing services beyond borders. For the last decade African economies has been growing which has created enormous opportunity for international companies. READ MORE