Essays about: "famous celebrity"

Showing result 1 - 5 of 9 essays containing the words famous celebrity.

  1. 1. Unpacking the Insta-girls : The Ultimate Evolution of the Celebrity Fashion Model

    University essay from Stockholms universitet/Modevetenskap

    Author : Alexandre Zamboni; [2022]
    Keywords : fashion model; celebrity; social media; persona; beauty ideal; bodily discipline;

    Abstract : The last decade has seen the rise of a new trinity of supermodels, the so-called Insta-girls, Kendall Jenner, Gigi, and Bella Hadid. Besides mastering the art of digital self-promotion, they belong to famous Californian families with strong ties to show business. READ MORE

  3. 2. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Emma Mathilda Lyppert; [2021]
    Keywords : Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Abstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE

  4. 3. Negative Emotions toward a Celebrity Brand : A study on reasons, behavioral outcomes, and neutralization actions

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Corinna Dahmen; Madeleine Prüfer; [2020]
    Keywords : Celebrity Brand; Consumer-Brand-Relationships; Negative Emotions; Behavioral Outcomes; Neutralization Actions; Social Media;

    Abstract : Background: Social media changed the way of communication between brands and consumers and further enables people to become famous and create their own celebrity brand. Hence, celebrity brands are a new phenomenon, rarely studied by past research but becoming more important in the context of consumer-brand-relationships. READ MORE

  5. 4. Media and (Im)mortality : The Influence of Death on Popularity and Success

    University essay from Södertörns högskola/Medie- och kommunikationsvetenskap

    Author : Aldona Martynenka; [2020]
    Keywords : media; death; immortality; celebrity; fandom; popularity;

    Abstract : Musicians who die young often become more famous after their death and moreover, this popularity sometimes continues to exist years or even decades afterwards which consequently has a chance to turn these musicians into legends. Research has shown that the development of media and the growing celebrity culture have impacted the ways individuals perceive famous people. READ MORE

  6. 5. Celebrity Endorsement - Consumers’ willingness to pay for celebrity endorsed products

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Mohammad Kheder; [2018]
    Keywords : ;

    Abstract : Celebrity endorsement has become a widely studied and applied concept by the marketers and managers in modern business organizations. With the progressive marketing and business methods, new promotional tools have also been introduced to provide a competitive edge to the organizations. This paper deals with the research question i.e. READ MORE