Essays about: "fashion as a business"

Showing result 1 - 5 of 304 essays containing the words fashion as a business.

  1. 1. How macro factors influence decision-making in the fashion industry value chain

    University essay from Göteborgs universitet/Graduate School

    Author : Filippa Johnsson; Roos Kramer; [2023-07-19]
    Keywords : ;

    Abstract : The complexity of the macroenvironment and value chains within the fashion industry has increased the importance of strategic value chain configurations. The global influence and awareness of macro factors has made it more challenging for decision-makers to integrate macro-environmental changes in their strategic decisions. READ MORE

  3. 2. The Devil Wears (New) Prada

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hanna Björkman; Elsa Spenninge; [2023]
    Keywords : identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

    Abstract : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. READ MORE

  4. 3. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Smedmark; Karin Forslund; [2023]
    Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

    Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE

  5. 4. The Fast Fashion Business Model vs. Environmental Sustainability: A Case Study of Stronger

    University essay from Jönköping University

    Author : Hermon Tesfay; Tilde Herrlin; [2023]
    Keywords : fast fashion business model; environmental sustainability; sustainable fast fashion brand; sustainable decision-making;

    Abstract : The fast fashion industry is considered to be the second most polluting industry in the world, facing many challenges regarding environmental sustainability. Due to the rising interest and awareness in environmental sustainability, this study was conducted to discover how fast fashion companies make decisions regarding environmental sustainability and how these decisions are affected by the fast fashion business model. READ MORE

  6. 5. Kan fast fashion bli hållbart? : en studie om samhällsstrukturers påverkan på omställningen mot en hållbar klädindustri

    University essay from SLU/Dept. of Economics

    Author : Anna Kivelä; Linnéa Thoresson; [2023]
    Keywords : Klädindustri; hållbar utveckling; cirkulära affärsmodeller; intressenter; strukturer; Clothing industry; sustainable development; circular business models; stakeholders; structures;

    Abstract : Klädindustrin är en av de produktionsgrenar som orsakar störst utsläpp och föroreningar i världen, vilket påverkar såväl de miljömässiga som sociala aspekterna. Omställningen inom denna bransch är därmed viktig för att framtida generationer och naturen inte ska behöva betala för den överkonsumtion som sker i världen idag. READ MORE