Essays about: "fashion selection"

Showing result 6 - 10 of 47 essays containing the words fashion selection.

1. 6. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Bilal Mehdi; Adnan Kalim; [2023]
   Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

   Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE

3. 7. Click me: thumbnail extraction for fashion videos : An approach for selecting engaging video thumbnails based on clothing identification, sharpness, and contrast.

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Isabel Redtzer; [2023]
   Keywords : Thumbnail Extraction; User Engagement; Object Identification; YOLO; Laplacian Operator; Miniatyrbildsextraktion; Användarengagemang; Objektidentifiering; YOLO; Laplaceoperatorn;

   Abstract : Video thumbnails are essential to represent the content and summary of a video. This thesis proposed a thumbnail extraction approach for fashion videos based on the presence of clothing items, sharpness, and contrast. Furthermore, this thesis investigated how the proposed thumbnail selection method performed concerning user engagement. READ MORE

4. 8. Produktionslandets inflytande : The influence of country-of-production

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Alva Jürgens; Hanna Sandberg; [2022]
   Keywords : Country of Production; Purchase Intention; Country Equity; Country Awareness; Country Loyalty; Country Image; Perceived Value; Produktionsland; köpintention; nationsvärde; nationskännedom; nationslojalitet; nationsuppfattning; upplevt värde;

   Abstract : Studien syftar till att undersöka hur modeföretags val av produktionsland påverkar svenska konsumenternas köpintention. Resultatet ska kunna användas som ett motiv av företag inom modesektorn i deras beslut om produktionsland. READ MORE

5. 9. You Are What You’re Wearing : An Analysis of Strategies Promoting for an Environmentally Sustainable Fashion Industry

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : Kristina Lindgren; [2022]
   Keywords : sustainable fashion; sustainable fashion strategies; sustainable environmental fashion; sustainable fashion industry; recycling environmental impacts; collaborative consumption impacts; impact reduction renewable energy sources;

   Abstract : The fashion industry's progress towards sustainability is often a complex journey and changes within the industry, both ongoing changes and those required to achieve sustainability, cannot be singled out as something only of material considerations or bound to a specific stage within a lifecycle. This paper examines how a selection of environmentally inclined sustainability strategies within the fashion industry, contributes to or counteracts the industry's progress towards environmental sustainability. READ MORE

6. 10. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Saiful Islam; [2022]
   Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

   Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE