Essays about: "social network advertisement"

Showing result 1 - 5 of 8 essays containing the words social network advertisement.

  1. 1. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Saiful Islam; [2022]
    Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

    Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE

  3. 2. Impact of Gamification on Social Network Platforms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yakubu Dawud; Suzanna Nikolic; [2020]
    Keywords : User-Generated Content; motivation; digital platforms; viral-marketing; social media; Business and Economics;

    Abstract : This thesis examines the motivational drivers of gamification that influence the willingness to interact among platform end users. Two elements of gamification, reward and challenge were used as independent variables while playfulness, recognition, enjoyment and social influence served as mediating variables. READ MORE

  4. 3. Online Social Lookup: A Study of a Future Employment Tool

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Darryl Manalo Cornejo; Ali Sabet; [2015]
    Keywords : Communication; Data Collection; Social Media; Business Model; Kommunikation; Datainsamling; Sociala medier; Affärsmodell;

    Abstract : From the days of Antonio Meucci and Alexander Graham Bell when the telephone was invented, people have been looking for ways to communicate with each other through the use of technology. With the introduction of the Internet new possibilities were created to communicate with other persons around the world. READ MORE

  5. 4. Hashtags and Followers : An experimental study of the online social network Twitter

    University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

    Author : Eva Garcia Martin; [2013]
    Keywords : Experiment; Twitter; Hashtags; Followers; Correlation. ;

    Abstract : Context. Social media marketing is constantly gaining interest as a powerful tool, for advertisement campaigns, in order to maximize their audience to reach potential new customers. To efficiently target customers, the knowledge of social network structure and user behavior is of crucial importance. READ MORE

  6. 5. Going Viral - The Role of Brand-Incongruent Communication, Sender and Brand Connection in the spreading of communication on Social Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alexandra Drissner; Sofia Kjellström; [2012]
    Keywords : Viral Marketing; Social Media; Brand-Incongruent Communication; Sender; Brand Connection;

    Abstract : Social media is increasingly used for marketing activities and marketers are counting on consumers to spread their communication online. However, research in terms of what makes a campaign a viral success is limited. READ MORE