Essays about: "firm capability"

Showing result 1 - 5 of 71 essays containing the words firm capability.

  1. 1. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Claudia Malmqvist; Claes Hedlund; [2023]
    Keywords : Marketing Agility; Iteration; Sensemaking; Speed; Marketing Decision; Uncertainty; Dynamic Market Changes;

    Abstract : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. READ MORE

  3. 2. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Olli Autere; Jacob Sandnes; [2023]
    Keywords : Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

    Abstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE

  4. 3. Determinants of Capital Structure : A study of Swedish companies

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Viktor Delblanc; Andréas Andersson; [2023]
    Keywords : Capital structure; Determinants; Leverage; Trade-off theory; Pecking order theory; Macroeconomic factors; Firm specific factors;

    Abstract : The choice of a corporation’s capital structure is a complex process determined by several factors. The academia and the business industry have both been enamored with finding the determinants of capital structure, as there has been evidence that the profitability of firms is influenced by financing decisions. READ MORE

  5. 4. Artificial Intelligence: From Data to Insights : Artificial Intelligence in Digital Transformation Strategies in the Semiconductor Industry

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Mikael Bergh; Sophie Strugholz; [2023]
    Keywords : Innovative technologies; Artificial intelligence; Digital transformation; Software-as-a-Service; Absorptive capacity; Environmental scanning; Knowledge management;

    Abstract : Emerging technologies are reshaping the digital landscape and competitive environment of highly technological companies with the introduction of artificial intelligence (AI). Firms are reacting by implementing digital transformation (DT) strategies aligning the organizational and technological factors towards leveraging AI-generated information. READ MORE

  6. 5. Dynamic Capabilities in Digital Transformation How to be Successful in Digital Transformation

    University essay from Göteborgs universitet/Graduate School

    Author : Jacob Wadsjö; Oliver Örskov Praetorius; [2022-08-19]
    Keywords : Dynamic Capabilities; Digital Transformation; Simulation Technology; Digitalisation of R D; Innovation Management;

    Abstract : Although firms on a large scale seemingly have realised the importance of becoming more digital in order to stay relevant in the future, organisations struggle to implement and scale digital initiatives outside isolated functions. This highlights the strategic and organisational hardships of transformation efforts. READ MORE