Essays about: "food perception questionnaire"

Showing result 6 - 10 of 19 essays containing the words food perception questionnaire.

  1. 6. Signs From Above

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Agnes Nilsson; Thomas McCahan; [2018]
    Keywords : In-store Marketing; Cross-cultural Marketing; Multilingual Marketing; Symbols; Icons; Semiotics; Contemporary Symbols; Emoji’s; Cosmopolitanism; Business and Economics;

    Abstract : This thesis looks into cross-cultural in-store marketing and how, with the use of contemporary symbols, marketing messages can cross language barriers. In the context of cosmopolitan cities with large populations of international inhabitants, being able to market to all individuals regardless of linguistic abilities and cultural backgrounds is critical for firms to stay competitive. READ MORE

  3. 7. Modelling on Social Media: Influencing Young Adults’ Food Choices

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Eva Hoogstins; [2017]
    Keywords : social modelling; eating behaviour; food choice; remote confederate; social media; Social Sciences;

    Abstract : The aim of this study was to investigate whether social media influence young adults’ food choices through social modelling. Before the main study, a pilot was conducted to improve and develop scales for measuring the influence of social modelling, as well as some control variables. READ MORE

  4. 8. Shaping minds to increase ecological consumption?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Zi-Hoon Park; Miranda Schüler; [2016]
    Keywords : Ethical framing; Goal framing; CSR; Ethical consumption;

    Abstract : The purpose of this paper is to provide insight into Swedish consumers' attitudes and behavior regarding their purchasing of ecological food and household products. We also aim to investigate if, and how, negative goal framing can affect consumers in their purchase behavior and evaluation of these products. READ MORE

  5. 9. Risk perception and WTP in connection to radioactive substances in food products

    University essay from SLU/Dept. of Economics

    Author : Malin Lokrantz; [2016]
    Keywords : risk perception; WTP; radioactive substances; food hazards; ordered probit model;

    Abstract : Nuclear power accidents can have severe impact on land, animals and people. The perception of risk connected to nuclear power has been a topic for research for decades. Sweden was heavily effected by the nuclear accident at Chernobyl nuclear power plant. Approximately five percent of the radionuclides that spread ended up on Swedish ground. READ MORE

  6. 10. Store image perceptions

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Wikström Linus; [2015]
    Keywords : Store image; Customer satisfaction; Store Loyalty; Perception; Retail mix;

    Abstract : Abstract Background The food retail business is characterized by fierce competition between a few large actors and low switching costs for consumers due to the similar offerings of the stores. In an oligopolistic market struc- ture like this it is critical for stores to create a loyal customer base in order to gain a competitive advantage. READ MORE