Essays about: "Thomas McCahan"
Found 1 essay containing the words Thomas McCahan.
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1. Signs From Above
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis looks into cross-cultural in-store marketing and how, with the use of contemporary symbols, marketing messages can cross language barriers. In the context of cosmopolitan cities with large populations of international inhabitants, being able to market to all individuals regardless of linguistic abilities and cultural backgrounds is critical for firms to stay competitive. READ MORE
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