Essays about: "gendered marketing"

Showing result 11 - 13 of 13 essays containing the words gendered marketing.

  1. 11. Feministisk Planering i en Neoliberal Planeringskontext

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Erika Melchert; [2015]
    Keywords : Critical idea; The Creative Class; Triangeln; Feminist planning; Neoliberal planning; ideology analysis; Social Sciences;

    Abstract : This essay will be exploring whether feminist postmodern planning is, or can be, incorporated in a neoliberal planning context. The goal for feminist planning, this essay will argue, is to level social and economical injustices. This can not be achieved while upholding the patriarchal status quo. READ MORE

  3. 12. Defending Discourse: A poststructural feminist analysis of the 2011 to 2013 marketing campaigns of the Swedish Armed Forces

    University essay from Lunds universitet/Statsvetenskapliga institutionen; Lunds universitet/Mänskliga rättigheter

    Author : Hedda Lindselius; [2014]
    Keywords : the Swedish Armed Forces; discourse analysis; poststructuralism; feminism; gender; advertisement; Law and Political Science;

    Abstract : The field of visual analysis has become increasingly relevant to political science. The political nature of marketing campaigns and advertisements with a governmental body as sender makes for a relevant research ground. READ MORE

  4. 13. Branding and Gender : - How adidas communicate gender values

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Annie Berntson; Christina Jarnemo; Minna Philipson; [2006]
    Keywords : Branding; gender; marketing; adidas;

    Abstract : This thesis discusses how adidas differentiate their communication to reach women and make the adidas brand more appealing to females. The adidas brand has always had their main focus on sportswear for men. This has led to the brand being perceived as masculine and it makes it hard for the female consumer to identify with adidas. READ MORE