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Showing result 1 - 5 of 7 essays matching the above criteria.

1. 1. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE

3. 2. Exploring the technology of machine learning to improve the demand forecasting

   University essay from Lunds universitet/Teknisk logistik

   Author : Viktoria Gerdtham; Karolina Nilsson; [2018]
   Keywords : machine learning; demand forecasting; business processes; artificial intelligence; operations; Technology and Engineering;

   Abstract : Title: Exploring the technology of machine learning to improve the demand forecasting Authors: Viktoria Gerdtham & Karolina Nilsson Background: The technology of artificial intelligence is considered to be one of the most important technological advances of our era and a fundamental driver of economic growth in our society. Axis Communications, a customer-oriented technology company delivering end-to-end solutions that strives to maximize growth is dependent on a scalable and flexible supply chain. READ MORE

4. 3. Sustainability Analysis of the Airline Industry – Low Cost Carriers and Full Service Carriers

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Robyn Kotze; [2017]
   Keywords : LCC; FSC; sustainability; business models; business strategies; environmental stewardship; Earth and Environmental Sciences;

   Abstract : The aviation industry is perceived as being unsustainable in the long term due to foreseen continuous growth and the use of finite natural resources. To become more sustainable airlines need to address sustainability in their business model and business strategies. READ MORE

5. 4. Reengineering Project: Database Optimization and Migration

   University essay from Institutionen för datavetenskap, fysik och matematik, DFM

   Author : Enric Ibanez; [2010]
   Keywords : system reengineering; pattern; group of patterns; migration process; migration strategies.;

   Abstract : The purpose of this project is to help a growing company reform their static information system to a dynamic system compatible with growth. The solution consists of migrating the legacy system that they have in FileMaker to an open technology platform. READ MORE

6. 5. The achievement of sustainable competitive advantage through relationship marketing

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Thierry Jamart; Stefanie Kupka; [2009]
   Keywords : Low cost airlines; Relationship marketing; Sustainable Competitive Advantage;

   Abstract : Nowadays, the European airline market is characterized by two major different airline business models; the full service airlines and the low cost airlines. Secondary, appeared for the first time in 1985 in form of the Irish low cost carrier Ryanair. READ MORE