Essays about: "global marketing communication"

Showing result 21 - 25 of 84 essays containing the words global marketing communication.

  1. 21. Communicating big data in the healthcare industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : María Castaño Martínez; Elizabeth Johnson; [2020]
    Keywords : Big data; Information and knowledge creation; Corporate communication; Multinational corporations; International business; Healthcare;

    Abstract : In recent years nearly every aspect of how we function as a society has transformed from analogue to digital. This has spurred extraordinary change and acted as a catalyst for technology innovation, as well as big data generation. Big data is characterized by its constantly growing volume, wide variety, high velocity, and powerful veracity. READ MORE

  3. 22. HOW FINNISH MARKETING AGENCIES DEAL WITH COVID-19 : An integrated view on management and marketing in times of crisis

    University essay from Umeå universitet/Företagsekonomi

    Author : Sandra Norrman; Rebecca Ketola; [2020]
    Keywords : crisis management; relationship marketing; customer acquisition; customer retention; customer relationship management; marketing agency; covid-19; coronavirus crisis;

    Abstract : The outbreak and global spread of the coronavirus took the world by storm and beyond the evident threat it is to the human well-being, it is also impacting the health of businesses. In Finland it was only a matter of weeks after the government the 16th of March started to implement efforts to limit the spread, that a large marketing agency, among other firms, was forced to file for bankruptcy. READ MORE

  4. 23. Challenges with Successful Marketing : A study to identify challenges and opportunities with introducing services of value-added-sales to customers within the prevailing steel manufacturing industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Amanda Edlund; Evelynne Geiger; [2020]
    Keywords : Marketing strategies; steel manufacturer; value-added-sales; upgrading a customer; product-based; service-oriented; marketing; sales performance; communication.; Marknadsföringsstrategi; ståltillverkare; mervärdesförsäljning; uppgradering av kund; produktbaserad; serviceorienterad; marknadsföring; försäljningsutveckling; kommunikation.;

    Abstract : Marketing is an essential part of the overall organization when it comes to introducing a company’s new offerings to the market. Therefore, customers need to be informed and aware of the company’s entire portfolio to be able to make correct decisions that benefit them. READ MORE

  5. 24. Social enterprise and stakeholder relationships in Vietnam’s social innovation

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Ha Thuy Do; [2020]
    Keywords : social innovation; social enterprise; stakeholder relationships; social objective; value creation; empowerment; society; community.; Business and Economics; Social Sciences;

    Abstract : This thesis aims to investigate the role of social enterprise in coordinating stakeholder relationships to develop social innovation through the lens of stakeholder theory and its conceptual framework in sustainability management. Social enterprises are believed to feature the ability to establish and manage collaboration between stakeholders in the entrepreneurial process, therefore they are seen as the driving force in the success of social innovation. READ MORE

  6. 25. Global marketing through collaboration of local marketing agencies : How can local marketing agencies work together for global clients?

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Sebastian Rubinsson; [2020]
    Keywords : international marketing globalization collaboration network;

    Abstract : Background: The world becomes more connected as technology advances and with the internet as a distribution channel more companies internationalises. However, there are still cultural differences around the world that marketers must take into consideration. READ MORE