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Showing result 1 - 5 of 54 essays matching the above criteria.

1. 1. NOWCASTING THE SWEDISH UNEMPLOYMENT RATE USING GOOGLE SEARCH DATA

   University essay from Uppsala universitet/Statistiska institutionen

   Author : Jacob Inganäs; [2023]
   Keywords : Google trends; unemployment; regARIMA; nowcast; forecast;

   Abstract : In this thesis, the usefulness of search engine data to nowcast the unemployment rate of Sweden is evaluated. Four different indices from Google Trends based on keywords related  to unemployment are used in the analysis and six different regARIMA models are  estimated and evaluated. READ MORE

3. 2. Learning by Prompting : Investigating the Potential of Large Language Models as a Learning Tool in Education

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Isak Hagström; [2023]
   Keywords : ;

   Abstract : Large language models have developed rapidly over the past few years, causing much debate. With its versatility, large language models find applications in various domains, including education. READ MORE

4. 3. Internationalisation in the Digital Age : A Case Study of a Born Digital and Their Road to Internationalisation

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Lisa Waris Copic; Roberts Pussfält; [2023]
   Keywords : Born Digital; Internationalisation; Internationalisation Processes; Internationalisation Strategy; Uppsala Model; AAA Framework; CAGE Framework; Dynamic Capabilities;

   Abstract : Background:             Internationalisation for businesses has been researched for decades and has been well understood. However, new types of organisations have emerged in the digital age, disrupting the organisational landscape. One of these disruptive organisations is born digitals (BD), which have become more prominent in recent years. READ MORE

5. 4. The Death of the Third-Party Cookie : A qualitative study regarding new strategies and methods for collecting consumer data to obtain effective digital marketing

   University essay from Stockholms universitet/Marknadsföring

   Author : Nora Lönberg; Ludvig Ando Mantovaara; Pontus Johansson; [2022]
   Keywords : Third-party cookies; First-party cookies; Digital disruption; Digital marketing strategies; Tredjepartskakor; Förstapartskakor; Digitala störningar; Digitala marknadsföringsstrategier;

   Abstract : Abstract  The digital marketing industry currently undergoes a change regarding strategies and methods for effective marketing due to the fact that Google in 2023 will remove their support for third-party cookies on their search engine. Today's version of digital marketing has been and is still somewhat reliant on the use of third-party cookies to identify user patterns to create personalized advertising content through for example retargeted ads. READ MORE

6. 5. Exploring Housing Market Dynamics through Google Search : A Case of Taiwan

   University essay from KTH/Fastigheter och byggande

   Author : Yi-Chi Yeh; [2022]
   Keywords : Housing; Real Estate; Google Trends; Taiwan; Bostad; fastigheter; Google Trender; Taiwan;

   Abstract : To capture house price fluctuations, it is important to combine appropriate factors into the price forecasting model. Fundamental macroeconomic variables have been considered quite completely in many housing price models. However, the ability of these models to predict housing prices are still limited. READ MORE