Essays about: "case study on unilever"

Showing result 1 - 5 of 6 essays containing the words case study on unilever.

1. 1. Multinational Corporation and Its Sustainable Engagement with Local Small Businesses : A Case Study of Unilever Thailand

   University essay from

   Author : Roméo Gaiga; Siriwimon Thorngmun; [2017]
   Keywords : Sustainable Development; Corporate Social Responsibility; Base of the Pyramid; Sufficiency Economy; Mom Pop Stores; Multinational Corporations;

   Abstract : Once the boundary in global investment does no longer exist, a substantial number of multinational corporations (MNCs) seek for the lower-cost countries such as developing countries or emerging countries to be their production bases. It is undeniable to say that these recipient countries will benefit abundantly in several aspects namely: capital and technical knowledge, employment boost and economic development stimulation. READ MORE

3. 2. Dynamic Marketing Capabilities : Organizational Renewal Towards Social Media Marketing

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Martin Hult; Jannike Sjölund; [2017]
   Keywords : Dynamic Marketing Capabilities; Dynamic Capabilities; Knowledge Management; Absorptive Capacity; Organizational Renewal; Social Media Marketing;

   Abstract : Through a qualitative study based on an integrative model of dynamic marketing capabilities (DMCs), we have aimed to investigate how acquisition and integration of market knowledge have affected the process of organizational adaptation towards social media marketing and how this has led to a reconfiguration and adaptation of the firms’ organizational resources and capabilities. The empirical data was collected through semi-structured interviews with five case companies; Bambino MAM, L’Oréal Nordics, Oriflame, Unilever, and Åhléns. READ MORE

4. 3. TO STANDARDIZE OR TO ADAPT: A WEBSITE’S DILEMMA IN THE CONTEXT OF ONLINE CUSTOMER SATISFACTION : A Comparative Study of Unilever & Adhuli Website’s in the Bangladeshi Market

   University essay from Akademin för ekonomi, samhälle och teknik

   Author : Md Nazmul Hasan; Gul Hakeem; [2013]
   Keywords : Management; IT; IT management; Customer satisfaction; Customer Relationship; Consumer Behavior; Optimization;

   Abstract : The student thesis deals with standardization and adaptation of a company’s website in the enhancement of customers’ online satisfaction in the case of Unilever Bangladesh & Adhuli. The aim of the study is to carry out a comparative study between Unilever’s Bangladesh website and Adhuli’s website and through comparing and contrasting, identify the level of adaptation and standardization that effects customer online satisfaction in a positive manner. READ MORE

5. 4. CSR Implementation and Concept at Unilever Pakistan : The Stakeholder Perspective

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : Yasir Hameed; [2011]
   Keywords : ;

   Abstract : This thesis studies the stakeholder dialogue of a multinational company known as Unilever Pakistan working in a developing economy like Pakistan. The study required deep understanding of the area that dictated research methodology be qualitative and exploratory. READ MORE

6. 5. Corporate social responsibility and stakeholder management in Unilever Ghana ltd

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Aissata Diallo; Nana Benyiwa Ewusie; [2011]
   Keywords : Stakeholder management; corporate social responsibility; strategy; stakeholder theory; business value;

   Abstract : The concept of Corporate Social Responsibility (CSR) and stakeholder management is relatively new to the Ghanaian business sector. Unilever Ghana ltd. has consistently had a prominent CSR drive in Ghana for several years. READ MORE