Essays about: "green branding"

Showing result 11 - 15 of 42 essays containing the words green branding.

1. 11. Sustainability in the Fast Fashion Industry. A quantitative Study on Consumers’ Brand Attitude towards Green Brand Extensions andits Effects on Brand Loyalty.

   University essay from Umeå universitet/Företagsekonomi

   Author : Celina Hinzmann; Rebecca Stark-Nässlin; [2020]
   Keywords : Fast fashion; Fast Fashion Industry; Sustainability; Consumer behavior; Brand extensions; Green brand extensions; Green line extensions; Green category extensions; Brand attitude; Brand loyalty; Brand Switching;

   Abstract : Only a few industries face challenges regarding sustainability to the same extent as the fashion industry being one of the largest consumer industries and the second most polluting industry in the world. These challenges are encouraged by the fast fashion business model, which is dominant in the sector and relies on the quick responsiveness to latest fashion trends while maintaining low prices, encouraging more consumption and shorter product life cycles. READ MORE

3. 12. Why Being Green is Harder Than it Seems: Discovering the Effect of Green Brand Knowledge On the Perception of a Green Claim

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lydia Jayne Parry; Linda Strålman; [2020]
   Keywords : Green brand knowledge; green brand awareness; green brand image; claim credibility; greenwashing; Business and Economics;

   Abstract : The purpose of this study is to quantitatively discover whether green brand knowledge has an effect on the perception of green claims with Swedish Millennial's and Gen Z. As to whether it is perceived as credible or greenwashing. This study builds upon previous brand knowledge and green claim literature. READ MORE

4. 13. Constructing sustainable development : a content analysis of the green policies on the tea industry at Jingmai Mountain region, Yunnan Province, China

   University essay from Lunds universitet/LUCSUS

   Author : Guyu Dai; [2020]
   Keywords : Sustainability Science; Local sustainability; Green Development; Content Analysis; Policy Studies; Tea Industry; Jingmai Mountain region; Social Sciences;

   Abstract : Sustainable development at the local level is greatly impacted by policymaking. In China’s Jingmai Mountain region, the sustainable development policies are centred mostly around the tea industry, due to the social and environmental dynamics surrounding tea in that region. READ MORE

5. 14. Are climate budgets the new green? A critical study of environmental discourses in Oslo's climate budget

   University essay from Lunds universitet/LUCSUS

   Author : Anne-Sofie Sejer Sejer Petersen; [2020]
   Keywords : Oslo; climate budget; environmental discourses; degrowth; consumption-based emissions; city GHG mitigation; environmental science; Social Sciences;

   Abstract : Reducing greenhouse gas emissions at the city scale continues to be of high priority. Oslo pioneered a cross-sectoral steering method ‘the climate budget’, effectively branding themselves as ’green leaders’. READ MORE

6. 15. It´s The Smart City, Stupid! : A critical study of Smart narratives, Attraction Hysteria & the production of Smart Space in the European Green Capital 2020

   University essay from Stockholms universitet/Kulturgeografiska institutionen

   Author : Joel Göransson Scalzotto; [2020]
   Keywords : Smart City; Lisbon; Urban Regeneration; Attraction Hysteria; City Branding; Civic Participation; Egovernance; Production of space; Gentrification; Urban Commodification; Creative city;

   Abstract : In this research, the “Smart City-edifice” of Lisbon has been examined through qualitative field work carried out in the city. The concept of the Smart City- edifice has been designed by the author in an attempt to grasp the ambiguous Smart City ambition as an assemblage of (i) specific techniques incorporated into the urban environment (ii) the modes of governance which these techniques allow for, particularly real time data collection & (iii) issues of city branding, placemaking and urban, Smart regeneration. READ MORE