Essays about: "green branding"

Showing result 21 - 25 of 42 essays containing the words green branding.

  1. 21. THE HAMBURG-ST.-PAULI-BRANDDIALECTIC - Examining Hamburg’s city branding approach and its effects on the local Red-Light-District

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Miriam Green; [2019]
    Keywords : City Branding; Tourism; Gentrification; Red-Light District; Prostitution; Sex Work; Neoliberalism; Revanchist City; Entrepreneurial City; Reeperbahn; St. Pauli; Marke Hamburg; NION;

    Abstract : “What is certain is that the question of […] re-making a landscape of prostitution in the city […] needs to be viewed as part of a changing, global discourse on the nature of contemporary cities” (Aalbers & Sabat 2012, p. 114). READ MORE

  3. 22. Impact of green marketing on consumer buying behavior: The mediating role of environmental knowledge. : A quantitative study in the context of Pakistan

    University essay from Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

    Author : Basharat Ali; [2019]
    Keywords : Green marketing; consumer buying behavior; environmental knowledge; eco-labeling; green advertising; green branding;

    Abstract : Green marketi ng is aimed at directing a company‘s efforts to undertake the processes of designing a product, its promotion, pricing, and distribution in a way that can help to protect the environment. The current study is aimed at investigating the influence of green marketing practices including eco-labeling, green branding and green advertising on consumer buying behavior in Pakistan which is a developing country. READ MORE

  4. 23. “I’m not greening it”: An explorative study of greening strategies affect on consumers’ brand image

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Gunnarsson; Orkun Aydin; Rebecca Hitijahubessij; [2018]
    Keywords : Green strategies; green branding; green brand image; brand image; McDonald’s; Business and Economics;

    Abstract : Purpose: The aim of this paper is to explore how brands’ greening strategies affect consumers’ green brand image. Design/Methodology/Approach: This study is based on a qualitative approach, researching one case, McDonald’s greening strategies compared with the consumers’ brand image. READ MORE

  5. 24. Kommunikation av det kommunala hållbarhetsarbetet : en fallstudie av Växjö kommun

    University essay from SLU/Dept. of Economics

    Author : Axel Frejd; Isabella Viman; [2018]
    Keywords : miljöarbete; grön marknadsföring; kommunal verksamhet; kommunikation;

    Abstract : To promote sustainable development is a vital aspect of ensuring a safe and enduring future for our world. In efforts to increase the global commitment he UN has set 17 goals for the sustainability work of its member states. In the Swedish public sector these goals have been incorporated at different levels of control. READ MORE

  6. 25. Towards a neutral North : identifying factors that drive a municipality to actively propel a low carbon transition : a case study of Akureyri, Iceland

    University essay from Lunds universitet/LUCSUS

    Author : Rakel Kristjansdottir; [2017]
    Keywords : political support; green image; change agents; agency; urban transition; sustainability science; community connection; Social Sciences;

    Abstract : Lowering global carbon emission is one of the most pressing issues of our time. A rising interest in the role of cities in lowering emissions has been detected. Although urban areas are active entities in the production of carbon emissions they are also potential hubs for designing and implementing solutions. READ MORE