Essays about: "hotels brand"

Showing result 1 - 5 of 15 essays containing the words hotels brand.

1. 1. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

   University essay from Lunds universitet/Produktionsekonomi

   Author : Emelie Dellby Svensk; Kajsa Jernetz; [2023]
   Keywords : Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

   Abstract : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. READ MORE

3. 2. Online reviews’ influence on purchase decisions within the Hotel Industry

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Martin Ström; Olivia Karlsson; [2021]
   Keywords : Consumer behavior; Consumer perception; Purchase decision; Hotel industry;

   Abstract : Research Question: How do online reviews influence purchase decisions among potential consumers within the Hotel Industry?  Purpose: The purpose of this research is to gain a deeper understanding about the impacts in which online reviews has on consumer behavior and their decisions to actively select and purchase service from different hotels. The authors are striving to find answers to whether online reviews obtaining information about positive customer experiences within the hotel industry has a noticeable impact on the decisions made by customers. READ MORE

4. 3. How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andrea Navarrete Lindez; Laia Martinez Miracle; Marine Hakobyan; [2021]
   Keywords : Scent marketing; hotels; sensory marketing; scent branding; brand image; brand loyalty; brand recall; brand associations and experiences; brand identity; brand identity prism; Santhiya Koh Yao Yai Resort Spa hotel; W Barcelona hotel; Sun Palace hotel.; Business and Economics;

   Abstract : Scent marketing has long been here; discussed in various literature and used by many brands all over the world. Yet, there is not sufficient research done on how scents affect customer perceptions of brands in the hotel industry. READ MORE

5. 4. Employer Branding amongst Millennials in the Hospitality Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elena-Sophie von Rheden; Linda Dosekova; [2018]
   Keywords : employer branding; dis identification; Millennials; hospitality; Business and Economics;

   Abstract : The purpose of this study is to reveal and enable a deeper understanding and provide a more refined view on the intersections of employer branding, and (dis)identification, through the empirical focus on Millennials, based in the hospitality context. This is investigated by asking two research questions: “how is the employer brand presented to Millennials in Hotels International?” and “how is the employer brand perceived by Millennials in Hotels international?” This has given rise to a new framework that explicitly distinguishes between brand (dis)identification and organizational (dis)identification, and which is our main contribution to academic and corporate practitioners. READ MORE

6. 5. Branding Strategies within International Hotel Chains : A case study of Lithuanian Market

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Kamile Maseviciute; Nicole Gueorguieva; Petar Georgiev; [2015]
   Keywords : Branding; Brand Identity; Business Tourism; Hospitality Industry; Hotel Industry; Lithuanian market; Standartization and Customization; Radisson Blu; Comfort Hotels; Holiday Inn;

   Abstract : Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. READ MORE