Essays about: "ikea shanghai"

Found 3 essays containing the words ikea shanghai.

  1. 1. Assessment of cultural gaps in IKEA’s IT operation in Shanghai, China : MBA-thesis in marketing

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Avinash Jha; [2010]
    Keywords : Culture; Cross culture; IKEA culture; China; IKEA in China; Bridging cultural gaps; Organizational culture;

    Abstract : Research related to culture, and analysis of the collected information needs frameworks to understand and solve the complex questions about cross culture behaviour and their integration, particularly when a company with strong native cultural influence starts its operation in another country which has similarly strong local culture.Using Hofstede and Trompenaars, Hampden’s dimensions of cultural understanding, this study aims to understand and assess the challenges related to integration of cultures, when Swedish MNC IKEA started its IT Operation in Shanghai, drawing conclusions about how and if the cultural behaviours did fit the existing frameworks and underlining the cultural gaps still existing in the organisation. READ MORE

  3. 2. MARKETING ACROSS CULTURES: A case study of IKEA Shanghai

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Ying Pan; [2007]
    Keywords : marketing strategy; IKEA; culture; cultural studies; China; Shanghai; Social sciences; Samhällsvetenskaper; Social Sciences;

    Abstract : The past century saw rapid growth of multinational companies around the globe. Along with the tide of globalization, these companies are compelled to deal with customers cultivated in different cultures. China, boosting a remarkable economic growth in the past two decades, stands out under the spotlight of international business. READ MORE

  4. 3. Educating Chinese Consumers : A case study of IKEA & Absolut Vodka

    University essay from Stockholms universitet/Företagsekonomiska institutionen; Stockholms universitet/Företagsekonomiska institutionen

    Author : Kristin Spjuth; Catherine Holmström; [2005]
    Keywords : ;

    Abstract : ABSTRACT China has gone through rapid change the last decade, which has opened up possibilities for many western companies. The consumer market is booming and consumers are getting more open to western brands and values, especially in the metropolitan regions. Due to the rapid change in today’s China, it is difficult to be enough updated. READ MORE