Search for essays about: "ikea shanghai"

Found 2 essays containing the words ikea shanghai.

2. 1. MARKETING ACROSS CULTURES: A case study of IKEA Shanghai

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Ying Pan; [2007]
   Keywords : marketing strategy; IKEA; culture; cultural studies; China; Shanghai; Social sciences; Samhällsvetenskaper; Social Sciences;

   Abstract : The past century saw rapid growth of multinational companies around the globe. Along with the tide of globalization, these companies are compelled to deal with customers cultivated in different cultures. China, boosting a remarkable economic growth in the past two decades, stands out under the spotlight of international business. READ MORE

4. 2. Educating Chinese Consumers : A case study of IKEA & Absolut Vodka

   University essay from Stockholms universitet/Företagsekonomiska institutionen; Stockholms universitet/Företagsekonomiska institutionen

   Author : Kristin Spjuth; Catherine Holmström; [2005]
   Keywords : ;

   Abstract : ABSTRACT China has gone through rapid change the last decade, which has opened up possibilities for many western companies. The consumer market is booming and consumers are getting more open to western brands and values, especially in the metropolitan regions. Due to the rapid change in today’s China, it is difficult to be enough updated. READ MORE